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A rumored relationship between Swift and Chiefs
tight end Travis Kelce has sent interest sky-rocketing in Super
Bowl champion Kansas City. In another sign of "the Swift
Effect," sales of Kelce's jersey surged after Swift's appearance
at his Week 3 home game.
Swift brought several celebrity friends to her luxury box digs
at MetLife Stadium in East Rutherford, New Jersey, to watch the
Chiefs eke out the nail-biting victory, as fans once again
reveled in her appearance on social media.
Viewership among teen girls aged 12-17 spiked 53% from the
season-to-date average for Sunday Night Football, part of an
approximate increase of more than 2 million female viewers,
according to an NBC Sports release. The audience among women
aged 18-24 was up 24%.
The Sunday night game was up 22% overall from last year's Week 4
prime-time affair across network NBC and digital platforms.
The broadcast featured ads for the forthcoming concert film
"Taylor Swift: The Eras Tour" and on several occasions cut to
Swift, who cheered on the Kansas City team enthusiastically,
while commentators made references to her song lyrics.
Women have comprised roughly half of the NFL audience for years
but Swift's appearance at the very same stadiums where she has
sold out concerts has prompted an additional surge of interest
among female fans.
Swift had also appeared at the Chiefs' Week 3 game at home at
which the champions pummeled the Chicago Bears 41-10. The buzz
surrounding her appearance there sent the ticket resale market
surging for future Chiefs games.
The Chiefs, who extended their record this season to 3-1 with
the win, next play the Minnesota Vikings on the road on Sunday.
(Reporting by Amy Tennery in New York; Additional reporting by
Dawn Chmielewski)
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