A
new code drafted by the industry giants at the government's
request will require search engines to ensure that such content
is not returned in search results, e-Safety Commissioner Julie
Inman Grant said in a statement.
It will also require that AI functions built into search engines
cannot produce synthetic versions of the same material, she
said. Synthetic versions of the material are also known as
deepfakes.
"The use of generative AI has grown so quickly that I think it's
caught the whole world off guard to a certain degree," Inman
Grant said.
The code presents an example of how the regulatory and legal
landscape surrounding internet platforms is being rehsaped by
the explosion of products which automatically generate lifelike
content.
Inman Grant said an earlier code drafted by Google, owned by
Alphabet, and Bing, owned by Microsoft, did not cover
AI-generated content, so she asked them to go back to the
drawing board.
"When the biggest players in the industry announced they would
integrate generative AI into their search functions we had a
draft code that was clearly no longer fit for purpose. We asked
the industry to have another go," Inman Grant added.
A spokesperson for the Digital Industry Group Inc, an Australian
advocacy organisation of which Google and Microsoft are members,
said it was pleased the regulator had approved the new version
of the code.
"We worked hard to reflect recent developments in relation to
generative AI, codifying best practices for industry and
providing further community safeguards," the spokesperson said.
Earlier this year, the regulator registered safety codes for
several other internet services like social media, smartphone
applications and equipment providers. Those codes take effect in
late 2023.
The regulator is still working on developing safety codes
concerning internet storage and private messaging services,
which have faced resistence from privacy advocates globally.
(Reporting by Byron Kaye; Editing by Stephen Coates)
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