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The
film premiered at the Toronto International Film Festival (TIFF)
on Friday, a fitting homecoming for the Canadian band.
Starring band members Chad Kroeger, Michael Kroeger, Ryan Peake
and Daniel Adair, the film takes both haters and fans on a
journey through the group's "rollercoaster career."
Often labeled as one of the most hated bands in the world, the
"How You Remind Me" singers decided it was time to share their
side of the story.
"We thought this was a chance for us to hold the narrative,"
said Ryan Peake, Nickelback's guitarist and backing vocalist.
"We've been silent about it for quite a while."
There are hundreds of think pieces, Reddit threads and videos
filled with people attempting to break down the reason for the
intense public hatred. The consensus seems to be the similarity
between songs and its constant radio play in the early 2000s.
Frontman Chad Kroeger no longer rocks his iconic long hair, but
his blonde frosted tips brought a hint of nostalgia from the
band's original look.
The film initially started as an album promotion and grew from
there, said director Leigh Brooks, explaining that the
resentment of the band and the toll it took on their families
became too much to bear.
"(The abuse) doesn't just affect that one person, it affects
everyone around them. It was important to show that," Brooks
said.
The band was guarded at the beginning of filming in response to
the vilification, said producer Ben Jones.
"We address everything," Kroeger said. "We're pulling back the
curtain, giving everybody a look."
(Reporting by Jenna Zucker; Editing by Sandra Maler)
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