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TikTok is bringing online shopping through a series of features
on its main app and is hoping to replicate the success of Asian
platforms Shein and PDD Holdings' Temu.
TikTok's more than 150 million users in the U.S. will now be
able to see videos and live streams with links to purchase items
on their feed, as it offers tools to content creators, brands,
and merchants to create shoppable content.
New features include a shop tab, where businesses can display
their products with logistics and payments solutions powered by
TikTok.
The social media firm said it also integrated its shopping
service with various third-party platforms like Shopify,
Salesforce, and Zendesk, among others.
TikTok's online marketplace, which was reportedly in the works
in the U.S. since November, is available in countries such as
Thailand, Vietnam, Malaysia, Philippines, Singapore and the
United Kingdom.
(Reporting by Yuvraj Malik in Bengaluru; Editing by Dhanya Ann
Thoppil)
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