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Global smartphone shipments increased 7.8% to 289.4 million
units during January-March, with Samsung, at 20.8% market share,
clinching the top phonemaker spot from Apple.
The iPhone-maker's steep sales decline comes after its strong
performance in the December quarter when it overtook Samsung as
the world's No.1 phone maker. It's back to the second spot, with
17.3% market share, as Chinese brands such as Huawei gain market
share.
Xiaomi, one of China's top smartphone makers, occupied the third
position with a market share of 14.1% during the first quarter.
South Korea's Samsung, which launched its latest flagship
smartphone lineup - Galaxy S24 series - in the beginning of the
year, shipped more than 60 million phones during the period.
Global sales of Galaxy S24 smartphones jumped 8%, compared to
last year's Galaxy S23 series during their first three weeks of
availability, data provider Counterpoint previously said.
In the first quarter, Apple shipped 50.1 million iPhones, down
from 55.4 million units it shipped same period last year,
according to IDC.
Apple's smartphone shipments in China shrank 2.1% in the final
quarter of 2023 from a year earlier.
The drop underscores the challenges facing the U.S. firm in its
third biggest market, as some Chinese companies and government
agencies limit employees' use of Apple devices, a measure that
mirrors U.S. government restrictions on Chinese apps on security
grounds.
The Cupertino, California-based company in June will hold its
Worldwide Developers Conference (WWDC), where it will highlight
updates to the software powering iPhones, iPads, and other Apple
devices.
Investors are closely watching for updates on artificial
intelligence development at Apple, which has so far spoken
little about incorporating the AI technology into its devices.
The company earlier this year lost the crown as the world's most
valuable company to Microsoft.
(Reporting by Mrinmay Dey in Bengaluru; Editing by Rashmi Aich)
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