Temu likely to face tougher online
content rules as EU users soar
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[April 15, 2024]
By Foo Yun Chee
BRUSSELS (Reuters) - PDD Group's fast-fashion e-commerce retailer Temu
is likely to be subject to tough EU online content rules that already
apply to Meta Platforms, Google, Elon Musk's X and TikTok after its
average monthly users in Europe rose above a key threshold. |
![](../images/041524PIX/busine60.jpg)
The logo of Temu, an e-commerce platform owned by PDD Holdings, is seen
on a mobile phone displayed in front of its website, in this
illustration picture taken April 26, 2023. REUTERS/Florence
Lo/Illustration/File photo |
Under the European Union's Digital Services Act (DSA), companies
with more than 45 million users are labelled very large online
platforms (VLOPs) and are required to do more to fight illegal
and harmful content as well as counterfeit products on their
platforms.
Temu, which entered the EU market in April last year, said it
had about 75 million average monthly active users in the
European Union for the six months ended March 31 this year,
according to an update on its site.
The European Commission said it was aware that Temu's user
numbers had exceeded the DSA threshold.
"We are in contact with the platform in view of a possible
designation in the future," a Commission spokesperson said.
Chinese-founded fast-fashion company Shein last month reported
108 million average monthly active users in the 27-country bloc
and is now in discussions with the Commission on its possible
DSA designation.
(Reporting by Foo Yun Chee; Editing by Susan Fenton)
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