The
subscription plan would allow Amazon's Prime members to get
unlimited grocery delivery at $9.99 per month on orders over $35
from Whole Foods Market, Amazon Fresh, and other local grocery
and specialty retailers on the platform, including Save Mart,
Bartell Drugs, Rite Aid and Pet Food Express.
The service will be available in over 3,500 cities and towns
across the country.
Low-income citizens, who rely on the government's Supplemental
Nutrition Assistance Program (SNAP) to support their grocery
budgets, would have to pay a reduced $4.99 fee per month for the
same perks and do not require a Prime membership, according to
the statement by Amazon.com.
The move comes as part of the company's efforts to expand its
fresh-food business in a space already occupied by players like
Walmart and Target, which also have paid membership programs.
A Walmart Plus offers plans for $12.95 per month, or a yearly
plan for $98.
Amazon's offering also includes one-hour delivery windows at no
extra cost and unlimited 30-minute pickup on orders of any size.
The move comes after a successful trial of this subscription
plan in Denver, Colorado, Sacramento, California, Columbus and
Ohio last year, the company added.
(Reporting by Savyata Mishra in Bengaluru; Editing by Eileen
Soreng)
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