Multi-billion 'Sunday Ticket'
verdict against NFL tossed
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[August 02, 2024]
The NFL scored a victory worth up to $14.1 billion in court
on Thursday when a federal district court judge threw out a jury's
verdict in an antitrust lawsuit that targeted the league's "Sunday
Ticket" online viewing package.
In a 16-page order, U.S. District Judge Philip Gutierrez in New York
took issue with how the jury arrived at its figures of $4.6 billion
to residential customers and $97 million to commercial
establishments, saying they were "not based on the 'evidence and
reasonable inferences' but instead were more akin to 'guesswork or
speculation.'"
In antitrust cases, the amounts of the verdict would be tripled.
Gutierrez also faulted testimony from expert witnesses Daniel
Rascher and John Zona, who were testifying for the plaintiffs in the
class-action case that represents some 2.4 million residential
subscribers and 48,000 commercial establishments.
"The Court agrees that Dr. Rascher's and Dr. Zona's testimonies
based on their flawed methodologies should be excluded. And because
there was no other support for the class-wide injury and damages
elements of Plaintiffs' ... claims, judgment as a matter of law for
the Defendants is appropriate," the filing said.
"No reasonable jury could have found class-wide injury or damages,"
Gutierrez wrote.
The plaintiffs have the option of appealing the decision to the
Ninth Circuit Court of Appeals.
The NFL responded to the judge's move with a statement: "We are
grateful for today's ruling in the Sunday Ticket class action
lawsuit. We believe that the NFL's media distribution model provides
our fans with an array of options to follow the game they love,
including local broadcasts of every single game on free over-the-air
television. We thank Judge Gutierrez for his time and attention to
this case and look forward to an exciting 2024 NFL season."
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In a hearing on Wednesday, the NFL argued that the
jurors did not understand antitrust law, which led to confusion in
reaching their compensation amount.
The "Sunday Ticket" package enables viewers to see
NFL games that involve teams out of their home markets.
The plaintiffs' attorneys maintained that the one price to see all
out-of-market broadcasts is unfair to customers who may want to
watch just one or a few teams.
"Given the relatively low cost of internet streaming and satellite
and cable television carriage, each team acting independently would
offer their games at a competitive price to anybody in the country
who wanted to watch that particular team," the plaintiffs argued.
"Instead, however, the teams have all forgone this option in favor
of creating a more lucrative monopoly."
The judge faulted the expert testimony for not explaining "how these
out-of-market telecasts would have been available for free to cable
and satellite customers."
--Field Level Media
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