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Television viewership averaged roughly 16.9 million people for
the three-hour-plus ceremony shown live from Los Angeles,
according to Nielsen data released by CBS. That was a 34% jump
from last year.
Swift made history during Sunday's telecast, winning an
unprecedented fourth Album of the Year award with her pop record
"Midnights," and women swept the major awards. Swift also used
the occasion to announce a new album.
TV viewership for traditional television, and entertainment
award shows in particular, has been on the decline in recent
years as viewers shift to streaming. Audiences dwindled even
more during the constrained awards shows put on during the
COVID-19 pandemic.
Sunday's Grammy tally is close to last year's audience for the
Academy Awards, which drew about 18.7 million viewers.
The largest audience on U.S. television every year is the Super
Bowl football championship, which typically draws around 100
million viewers.
CBS said live streaming viewership of the Grammys hit a record
on Paramount+, jumping 173% from a year ago, but it did not
provide the size of the streaming audience.
(Reporting by Lisa Richwine; Editing by Mark Porter, David
Gregorio and Sandra Maler)
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