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According to CBS, which broadcast the game, the
Super Bowl averaged 123.4 million viewers across all platforms,
breaking the mark of 115.1 million set during last year's Super
Bowl between the Chiefs and Philadelphia Eagles.
CBS added that 202.4 million viewers watched at least part of
the game, breaking the record of 184 million (also set last
Super Bowl).
Though Nielsen's final data will be released Tuesday, Monday's
figures made it clear the game was smash hit for CBS and the
NFL. The 120 million viewers who watched the game on CBS was a
single-network record. The Paramount+ audience made it the
most-streamed Super Bowl, as well, CBS claimed.
The total of 123.4 million also includes viewers of simulcasts
on Nickelodeon, Univision, Paramount+, NFL+ and other NFL
digital properties.
While the game going to overtime played a role in audience
retention, several storylines had much of the country buzzing
long before kickoff.
The win was the Chiefs' third in five seasons, placing
quarterback Patrick Mahomes and coach Andy Reid among rare NFL
royalty. Mahomes joined Tom Brady and Joe Montana as the only
players with at least three Super Bowl MVPs, and Reid became the
fifth coach with at least three Super Bowl wins as a head coach.
Las Vegas hosted the Super Bowl for the first time, with Usher
performing at halftime. And the game marked the season's
culmination of the Taylor Swift-NFL juggernaut, as the superstar
was in attendance to watch her boyfriend, Chiefs tight end
Travis Kelce, catch nine passes for 93 yards for his third Super
Bowl win.
Up next is Super Bowl LIX, scheduled for Feb. 9, 2025, at the
Superdome in New Orleans. Fox will broadcast that game.
--Field Level Media
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