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The
Elon Musk-owned platform, formerly Twitter, has struggled to
retain advertisers amid of series of controversies ever since
the billionaire bought the company in 2022, and is betting
brands could return alongside the three personalities.
In a blog post on Tuesday, X said it was now a "video-first
platform" and users were watching videos in 80% of their
sessions.
"The Don Lemon Show" will have three 30-minute episodes per
week, covering politics, culture, sports and entertainment, X
said in a post on the platform.
The new show marks Lemon's return after he said he was fired
from CNN in April. CNN in a statement at the time said it had
parted ways with Lemon but did not give a reason for his
departure.
"I know now more than ever that we need a place for honest
debate and discussion without the hall monitors," Lemon said on
X, calling the platform "the biggest space for free speech in
the world."
Gabbard said she was partnering with X on a series of short
films to share stories of people "whose voices are silenced."
Rome, host of "The Jim Rome Show," will stream a new show on X
five days a week starting after the Super Bowl, X said.
The company partnered with former Fox News host Tucker Carlson
last year for an exclusive show following his departure from the
network after a damaging lawsuit over false claims of election
fraud.
(Reporting by Sheila Dang in Austin; Editing by Mark Porter)
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