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"It has been an incredible honour to be the
Chief Executive of this wonderful institution for the past eight
and a half years," Pelley said.
"When I came over from Canada back in 2015, I set out to create
a culture of innovation and to grow our prize funds and our Tour
for our members by ensuring that we appealed to new, younger and
more diverse audiences."
Pelley has overseen the European Tour group introduce the Rolex
Series, DP World's title partnership of the group's main Tour,
the G4D Tour for Golfers with a Disability, and mixed events
with the LET and LPGA.
"Keith has been a truly transformative leader, both for our Tour
and for global golf," Eric Nicoli, Chairman of the European Tour
group, said.
"So many of the changes we continue to see in the game today are
either directly or indirectly because of his commitment to
innovation and growth over the past eight and a half years."
Pelley will be replaced by Guy Kinnings, the current European
Tour Deputy CEO and Executive Director on April 2.
"It will be a huge honour to take on this role in April and I am
immensely proud to have been given this responsibility,"
Kinnings said.
"I will continue to work closely with Keith, Eric and the Board
over the next three months to ensure a seamless transition."
(Reporting by Trevor Stynes; Editing by Toby Davis)
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