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Demand for flights to Stockholm around May 17-19, when the star
is due to perform, jumped six-fold from the same period a year
ago, eDreams said, while demand to fly to Warsaw, Edinburgh,
Liverpool and Paris in the days around Swift's concerts jumped
339%, 176%, 133% and 108%, respectively.
The Barcelona-based firm said transatlantic demand was rising
the most, suggesting strong interest from American Swifties in
the European performances.
Beside the top five cities, there have also been notable
increases in travel to Zurich, Lyon, Milan, Amsterdam, Vienna,
and Madrid, where Taylor will perform.
This unusual pattern reflects Taylor Swift's influence on the
music scene and her substantial economic impact, which had
already been observed and measured in the United States.
(Reporting by Natalia Siniawski, editing by Inti Landauro and
Christina Fincher)
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