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The
movie stars “In the Heights” actor Anthony Ramos as the voice of
Roberto, “Bob,” who travels to Puerto Rico for a major
construction job. There, he tackles various issues around the
island and learns the true meaning of building as he experiences
Caribbean-Latin culture.
Mattel has tapped Colombian-American writer Felipe Vargas to
develop the story in collaboration with Alex Bulkley and Corey
Campodonico of the animation studio ShadowMachine.
"Bob the Builder" is the latest in a number of film and
television projects Mattel announced following the success of
the Warner Bros “Barbie” movie, which had box office sales that
earned over $1.4 billion.
Other upcoming projects include the Netflix animated series
“Masters of the Universe: Revolution," centered on Mattel’s
“He-Man” franchise, and a live-action “Polly Pocket" film,
directed by “Girls” creator Lena Dunham and based on the tiny
1980’s dolls by Mattel.
Mattel Films is also developing projects based on other popular
toy lines, including American Girl, Hot Wheels, Magic Ball,
Barney and more.
The “Bob the Builder” movie is based on the early 2000’s British
animated children’s series of the same name created by “PAW
Patrol” writer Keith Chapman for Hit Entertainment and Hot
Animation. The television show, centered on the namesake
contractor and his friends, ran for 12 seasons.
Mattel purchased Hit, which owned the rights to "Bob the
Builder," "Thomas & Friends" and other preschool properties, in
2011 for $680 million.
Robbie Brenner, president of Mattel Films, said in a statement
she hoped the project would introduce the character to new
audiences.
(Reporting by Danielle Broadway and Dawn Chmielewski; Editing by
Shri Navaratnam)
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