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Average prices for Super Bowl LVIII were at a
record $9,815 on online marketplace TickPick, an increase of 70
percent over last year's title game, Front Office Sports
reported.
Making their fourth Super Bowl appearance in five seasons, the
Chiefs have been a popular team for years. Support for the
Chiefs has been bolstered by Swift's relationship with star
tight end Travis Kelce, which has the pop star's fans swooning
from coast to coast.
The 49ers, who are aiming to join the New England Patriots and
Pittsburgh Steelers with the most Super Bowl wins (six), are
highly popular on social media. It also doesn't hurt that San
Francisco is loaded with offensive stars -- Christian McCaffrey,
George Kittle, Deebo Samuel, Brandon Aiyuk and Brock Purdy.
Wrapping it all up is the fact that Las Vegas, a destination for
millions of partygoers, is hosting the country's largest single
sporting event.
"This is probably one of the lower-impact (potential) matchups,
actually, and demand is still up," TicketIQ founder and CEO
Jesse Lawrence told Front Office Sports. "All bets are off for
where this goes over the next two weeks, but I do think team
demand is less of a factor this year, and the Vegas location is
definitely helping drive this."
Just to get into this Super Bowl, it'll cost fans more than
$7,000, one of the highest non-COVID figures for the annual
event.
However, had the Detroit Lions prevailed over the 49ers in the
NFC title game, the ticket prices likely would've skyrocketed
even further. The Lions, who have never played in the Super
Bowl, won their first playoff game in 32 years and won two
postseason games for the first time since 1957.
"The Lions' demand for this would have been through the roof,"
Lawrence said.
--Field Level Media
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