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The league tracked viewership for the wild
card, divisional and conference championship rounds, but did not
note the possible impact on ratings by music superstar Taylor
Swift's attendance at Kansas City playoff games in support of
her boyfriend, Chiefs tight end Travis Kelce.
The league said that more than half of Americans using
television in NFL windows were watching NFL games, with a 53.3
percent share for the full playoffs the highest on record.
The 38.5 million average is a 9 percent increase from last
season. The wild-card round averaged 31.2 million (up 8
percent), divisional round averaged a record 40.0 million (7
percent increase) and the AFC and NFC championship games
averaged a record 56.1 million (up 11 percent).
"Our record-breaking viewership is driven by the incredible play
on the field that only the NFL postseason can deliver and
presented by the best media partners in the business," Hans
Schroeder, executive vice president of media distribution with
the NFL, said in a news release.
The AFC champion Chiefs play the NFC champion San Francisco
49ers in Super Bowl LVIII on Feb. 11 at Allegiant Stadium in Las
Vegas, shown on CBS, Paramount+, Nickelodeon and Univision, and
on mobile with NFL+.
--Field Level Media
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