The
iPhone maker retained its crown as the world's most valuable
brand for the third straight year in 2024, followed by
Alphabet's Google at $753 billion and Microsoft at $713 billion,
Kantar said.
Earlier this week, Apple unveiled new AI features, which are
expected to rekindle demand for iPhones and reverse a sales
decline for its biggest-selling product due to choppy consumer
spending and resurgent tech rivals.
With a market capitalization of $3.18 trillion, Apple was just
behind Microsoft at $3.22 trillion, and ahead of AI chip
powerhouse Nvidia at $2.97 trillion.
Surfing a wave of AI enthusiasm and a boom in chip demand,
Nvidia has entered for the first time Kantar's list of top 10
most valuable brands in the world.
Its brand value nearly tripled to over $200 billion from a year
earlier, making Nvidia the sixth most valuable brand, the
consulting company said.
"What really sets Nvidia apart is the faith that retail and
institutional investors alike have in the firm's centrality to
the biggest disruptive narratives in tech - innovations like
generative AI, autonomous mobility, and spatial computing,"
Kantar said.
The consulting firm said its research covered over 4.3 million
consumer interviews in 532 categories, and 21,000 different
brands in 54 markets.
(Reporting by Matteo Allievi; Editing by Shinjini Ganguli)
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