In a statement posted to its X social media account, Major
League Eating (MLE), which oversees Nathan's Famous Fourth of
July Hot Dog Eating Contest, said it was "devastated" by
Chestnut's decision to switch commercial fealty to a rival
frank.
The statement did not specify the rival brand in question except
to say that it "sells plant-based hot dogs."
The New York Post, which broke the story, reported that
Chestnut, 40, had reached a deal to represent Impossible Foods,
which recently introduced beef-substitute hot dogs made from soy
protein and other plant-based products.
Calling Chestnut "an American hero," the Nathan's contest
organizers said they had already gone to "great lengths" to
accommodate him by agreeing to an appearance fee and allowing
Chestnut to compete in another "unbranded" hot dog eating
contest on Labor Day.
"However, it seems that Joey and his managers have prioritized a
new partnership with a different hot dog brand over our
long-time relationship," the statement said. "We hope that he
returns when he is not representing a rival brand."
Chestnut, a construction engineer by trade and native of
Indiana, said in his own statement on X that he was "gutted" to
learn that he was being "banned" from the Nathan's Famous
contest after 19 years.
"To set the record straight, I do not have a contract with MLE
or Nathans and they are looking to change the rules from past
years as it relates to other partners I can work with," he
wrote.
Scarfing down 62 hot dogs in 10 minutes last year, Chestnut
clinched his 16th career triumph in the annual gorge-fest, but
fell short of his 76-frank world record, achieved in 2021.
The traditional 10-minute Nathan's contest, a carnival-like
spectacle broadcast on ESPN, began in 1980 when the winning hot
dog eaters tied with just nine franks each. Chestnut, by
comparison, can typically gobble nine dogs in less than a
minute.
"To my fans, I love you and appreciate you," he wrote on X on
Tuesday. "Rest assured that you'll see me eat again soon!! STAY
HUNGRY!"
(Reporting by Steve Gorman in Los Angeles; Editing by Sonali
Paul)
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