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The
move comes as Apple plans to add technology from other AI
companies on its devices amid reports that it was discussing a
potential tie-up with long-time search partner Alphabet's
Google.
The iPhone maker is also expected to discuss partnerships with
other AI companies in different regions like China, where
Microsoft-backed OpenAI chatbot ChatGPT is banned.
AI startup Anthropic has been in discussions with Apple to bring
its generative AI to Apple Intelligence, the Journal reported,
citing people familiar with the matter.
Meta and Anthropic declined to comment, while Apple did not
respond immediately to request for comment outside business
hours.
The discussions have not been finalized and could fall through,
the Journal reported, adding that deals with Apple would help AI
companies to obtain a wider distribution of their products.
The size of potential financial windfall is unclear, but the
talks involved AI companies selling premium subscriptions to
their services through Apple Intelligence, the report said.
AI search startup Perplexity has also been in discussions with
Apple about bringing its generative AI technology to Apple
Intelligence, a source familiar with the matter told Reuters.
Apple announced long-awaited AI strategy this month, saying it
would integrate new Apple Intelligence technology across its
suite of apps, including Siri, and bring ChatGPT to its devices,
while signaling that it plans to differentiate itself from
rivals Microsoft and Google by placing privacy "at the core" of
its features.
(Reporting by Gursimran Kaur in BengaluruEditing by Louise
Heavens, David Goodman and Marguerita Choy)
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