The legislation is called the Ensuring Likeness Voice and Image
Security (ELVIS) Act.
WHY IT IS IMPORTANT
While the presence of AI in music-making can be traced back to
the 1950s, recent groundbreaking advances in generative AI, with
robots now making music as digital pop stars, have divided
opinions in the industry. Many experts say AI raises legal and
ethical concerns.
Made popular last year by the ChatGPT language system,
generative AI is capable of creating content including original
sounds, lyrics or entire songs on its own, but artists often use
simpler AI to enhance their sound.
KEY QUOTES
The Tennessee legislation updates Tennessee's personal rights
protection law to include "protections for songwriters,
performers, and music industry professionals' voice from the
misuse of artificial intelligence," the governor's office said
in a statement.
Tennessee's music industry supports more than 61,617 jobs across
the state, contributes $5.8 billion to gross domestic product,
and fills over 4,500 music venues, according to the governor's
office.
Tennessee's preexisting law protected name, image, and likeness,
but it did not specifically address new, personalized generative
AI cloning models and services that enable human impersonation
and allow users to make unauthorized fake works in the image and
voice of others.
CONTEXT
More broadly, the rise of AI has fed a host of other concerns as
well, including the fear that it could be used to disrupt the
democratic process, turbocharge fraud or lead to job loss.
Europe is ahead of the U.S. on regulations around AI, with
lawmakers there drafting rules.
Democratic U.S. President Joe Biden's administration is pressing
lawmakers for AI regulation, but a polarized U.S. Congress,
where Republicans control the House of Representatives and
Democrats control the Senate, has made little headway in passing
effective regulation.
(Reporting by Kanishka Singh in Washington; Editing by Sandra
Maler)
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