|
Target said the category grew high-single-digits in the latest
quarter, benefiting from exclusive offers for Swift's latest
release.
Swift released the first 16 tracks of "Poets" on April 19, and
two hours later surprised fans by revealing a double album with
15 more songs. The retailer's first quarter ended May 4.
"With an exclusive-to-Target version of the album and three
exclusive CD options, this was the strongest music pre-order in
our history," Christina Hennington, Target's chief growth
officer said in a post-earnings on Wednesday.
The company added that sales were elevated by improved in-store
events for the album that included Target exclusive vinyl that
had bonus tracks.
Vinyl of The Tortured Poets Department + Bonus Track 'The
Manuscript' sells for $45.99, according to Target's website.
Traditional album sales of this release totaled 1.91 million in
the week ending April 25 between digital download albums, CDs,
cassettes and also included 859,000 vinyl sales, Billboard had
reported citing data from Luminate.
Swift, 34, has been setting music industry milestones and
boosting local economies with The Eras Tour, which resumed in
Paris earlier this month, a phenomenon that some economists have
termed "Swiftflation."
(Reporting by Ananya Mariam Rajesh in Bengaluru; Editing by Nick
Zieminski)
[© 2024 Thomson Reuters. All rights
reserved.]
This material may not be published,
broadcast, rewritten or redistributed.
Thompson Reuters is solely responsible for this content.
|
|
