TNT will broadcast the sub-licensed College
Football Playoff games among additional TNT Sports distribution
platforms, Disney said.
The announcement comes at a time when TNT could lose the
National Basketball Association's media rights, which it began
airing in 1984. Earlier this month, CEO David Zaslav said the
company "was hopeful" it would reach an agreement with the NBA
to keep the league on Max and TNT.
NBA rights are considered central to Warner Bros Discovery's
efforts to drive growth in its streaming business and retain
cable customers.
Comcast's NBCUniversal is planning to pay an average of about
$2.5 billion a year to broadcast a package of NBA games, the
Wall Street Journal had reported last month.
Moreover, Walt Disney, Warner Bros Discovery and Fox Corp are
set to launch their sports-streaming service Venu Sports this
fall, in a bid to attract younger audience.
(Reporting by Jaspreet Singh in Bengaluru) [© 2024 Thomson Reuters. All rights
reserved.]
This material may not be
published, broadcast, rewritten or redistributed.
Thompson Reuters is solely
responsible for this content. |
|