Carvana CEO says price declines and interest rate cuts should make used
vehicles more affordable
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[November 12, 2024] By
TOM KRISHER
DETROIT (AP) — Since it started selling cars in 2013, Carvana has
disrupted the U.S. used vehicle market with no-haggle pricing and an
online buying process that cuts out the often-dreaded salesman.
The Tempe, Arizona, company took advantage of many buyers’ fear of
negotiating with a dealer, letting them purchase vehicles via computer
and have them delivered to their homes.
CEO and co-founder Ernie Garcia says the company has lower costs than
conventional dealerships because it doesn’t have expensive real estate
across the nation. It does have 17 centers nationwide where used
vehicles are reconditioned before sale.
So far the company has sold about 2 million vehicles, with sales now
running at a rate of 400,000 per year. That’s still only a small part of
the U.S. used vehicle market of about 36 million sales annually.
Garcia spoke recently with The Associated Press about the used vehicle
market and the future of the business.
Q: When you started Carvana, did you have research showing that people
didn’t like negotiating at dealerships?
A: There’s plenty of research out there that suggests that customers are
looking for something that is much simpler. That was the entire premise
behind building Carvana. We didn’t set out to build an e-commerce
platform for selling cars. We set out to build a simpler customer
experience where customers could leave confident.
Q: Do I pay a premium for this experience over conventional dealerships?
A: Versus our largest competitors, on average, customers save about
$1,000, give or take, on price. That’s the flow-through of building a
completely different business model. We’re buying those cars directly
from customers. We have our own finance company, and that means there’s
not another middleman. Customers go through a self-service platform,
which means that we save a lot of money and time that would otherwise go
into someone to walk them through that process.
Q: Why should I buy a car from you without seeing it? Why should I trust
you?
A: What we would ask customers to do is trust the 2 million customers
that came before them and bought cars from Carvana. And buy with the
confidence of knowing that if the car’s not right for you, you can
return it, no questions asked, for seven days. And that in many ways
that’s much, much better than a test drive. Most consumers only test
drive a single car. Those test drives generally last a couple of
minutes.
Q: Do I have to pay to ship a car back?
A: You don’t have to pay to ship it back. Many cars on the website have
no shipping fees. In that case we’ll just come and pick it up. Or we’ll
drop off a new one if you want to swap the car for another one. If you
did buy a car from far away, the shipping fee is not refundable.
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(AP Illustration/Jenni Sohn)
Q: Used car prices have been
dropping for a few months. But there were huge increases during the
pandemic. What’s going to happen?
A: Over the last two years, on average, car prices have been coming
down. I think that that trend is generally continuing. There are
seasonal times around tax season in February and March, or around
return to school in August, where prices can go up a bit. But
generally around this time of year, they’re going down. For several
years, cars got extremely expensive, and that made it hard for a lot
of people to buy. Pricing has come down in the last two years. We
hope that they continue to come down and that the rates continue to
come down as well, driving customer payments lower.
Q: We’re not back to pre-pandemic prices yet. Do you ever see us
returning to that level?
A: There’s no question car prices went up very significantly in 2021
and 2022 and then interest rates went up to 2023. That drove
affordability down significantly and led to payments being
significantly higher for most customers. The other news that
simultaneously occurred is the price of nearly all goods and
services in the economy also went up. And so during 2022 and 2023
and even early 2024, car prices were still higher relative to other
goods and services than they were pre-pandemic. More recently, car
prices continued to depreciate more quickly while there’s still some
inflation across the rest of the economy. So now car prices are
similar relative to other goods and services to where they were
pre-pandemic. But there’s no question car prices are higher in
nominal terms, even though they’re somewhat similar in
inflation-adjusted terms.
Q: Many automakers have gotten rid of lower-cost vehicles, mainly
cars, meaning there are fewer lower-cost used vehicles. Can somebody
still get a decent, affordable vehicle?
A: We try to make discovery of what car works for them as easy as
possible. They can go on the website, they can get approved for
financing in seconds. They can start searching by monthly payment,
down payment. They can see exactly what they can afford and what
makes sense for them. We sell cars in a very wide range of prices.
The least expensive car that we sold on Carvana so far is just over
$5,000.
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