|
The
error gained attention on social media over the weekend, where
numerous users shared photos of the URL printed on the back of
the boxes for the special edition dolls, which feature
characters from the movie adaptation of “Wicked” set to hit
theaters later this month. Instead of linking to Universal
Pictures' official WickedMovie.com page, the website listed
leads to an adult film site that requires consumers to be over
18 to enter.
In a statement sent to The Associated Press, Mattel said it was
“made aware of a misprint on the packaging of the Mattel Wicked
collection dolls," which it said are primarily sold in the U.S.
“We deeply regret this unfortunate error and are taking
immediate action to remedy this,” the company added.
Mattel did not confirm whether this action included removing
unsold products with the incorrect link from stores. But as of
Monday morning, at least some of these “Wicked” dolls appeared
to be no longer available or not in stock on sites like Amazon,
Target and Mattel's.
In the meantime, the company is advising consumers who already
have the dolls to discard their packaging or obscure the link —
and contact Mattel's customer service for more information.
Mattel unveiled its special “Wicked” collection earlier this
year. Back in July, a promotion shared on Instagram showed
Cynthia Erivo and Ariana Grande, who star as Elphaba and Glinda
in Universal Pictures' upcoming film, seeing the line's singing
dolls for the first time.
The beloved Broadway musical has been split into two parts for
its movie adaptation. The first chapter of “Wicked” will hit
theaters on Nov. 22, with part two set for a fall 2025 release.
All contents © copyright 2024 Associated Press. All rights reserved
|
|
