Hedge fund Elliott calls for Southwest shareholders to meet and vote on
its slate of directors
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[October 15, 2024] The
second largest shareholder of Southwest Airlines on Monday called for
special meeting of shareholders to vote on its slate of eight new
directors, which would represent a majority of the struggling airline's
board.
Elliott Management, which has been highly critical of Southwest in
recent months, is pushing for leadership changes and an overhaul of the
company’s strategy. Southwest has responded by making some changes, but
not enough to appease the fund, which is led by billionaire investor
Paul Singer.
“Absent a thorough reconstitution of its board, the story of Southwest
will remain one of empty promises and unfulfilled potential,” Elliott
said in a release naming its proposed directors.
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The slate includes the former CEOs of Virgin America, Air Canada and
Westjet as well as a former senior official at the Department of
Transportation.
The hedge fund recently acquired a stake of 11% in the struggling
airline and is calling for the meeting to be held on Dec. 10. Elliott
had previously requested 10 directors, but Southwest trimmed its board
from 15 members to 12 in September. That change takes effect immediately
following the company's 2025 annual meeting.
Elliott has argued that Southwest leaders haven’t adapted to changes in
customers’ preferences and failed to modernize the airline's technology,
contributing to massive flight cancellations in December 2022 that cost
the airline more than $1 billion.
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 Southwest has improved its
operations and its cancellation rate since the start of 2023 is
slightly lower than industry average and better than rivals United,
American and Delta, according to FlightAware. However, Southwest
planes have been involved in a series of troubling incidents this
year, including a flight that came within 400 feet of crashing into
the Pacific Ocean, leading the Federal Aviation Administration to
increase its oversight of the airline.
Late last month, Southwest Airlines executives
unveiled their vision for Southwest 2.0, giving passengers assigned
seats for the first time, charging them extra for more legroom and
offering red-eye flights. Bags still fly free, the Dallas-based
company said.
The airline will also repackage its sale of vacation packages. It
will seek partnerships with international airlines, starting with
Icelandair next year, that executives say will make Southwest credit
cards and frequent-flyer program more attractive.
The changes will amount to the biggest ever at Southwest, which is
the original low-cost airline but is now well into middle age and
suffering from sagging financial results.
For its first 50 years, Southwest was a profit machine never logging
a full-year loss until the pandemic crushed air travel in 2020.
Since then, Southwest has been more profitable than American
Airlines but far less so than Delta and United.
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