Ford cuts 2024 earnings guidance due to warranty costs and slow pace of
cost cutting
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[October 29, 2024] By
TOM KRISHER
DETROIT (AP) — Stubbornly high warranty expenses and lagging
cost-cutting efforts are holding back Ford Motor Co.'s profits this
year, causing the company to lower its full-year earnings guidance.
That pushed the company's stock price down 6% in trading after Monday's
closing bell.
The Dearborn, Michigan, automaker, which reported third-quarter earnings
Monday, said its net profit tumbled nearly 26% as it took $1 billion in
accounting charges to write down assets for a canceled three-row
electric SUV.
Ford said it made $892 million from July through September, compared
with $1.2 billion it made a year earlier.
But excluding the one-time items, the company made an adjusted pretax
profit of $2.6 billion, or 49 cents per share. That beat analyst
estimates of 46 cents, according to FactSet.
Revenue rose 5.5% to $46.2 billion, also beating Wall Street
predictions.
Ford reduced its full-year pretax income guidance to $10 billion, at the
low end of the $10 billion to $12 billion it expected at the end of the
second quarter, spooking investors.
“Cost, especially warranty, has held back our earnings power, but as we
bend that curve, there is significant financial upside for investors,”
CEO Jim Farley told analysts on a conference call.
Chief Financial Officer John Lawler said warranty costs were slightly
below the third quarter of last year, but still high. The company
wouldn't give numbers until it files its quarterly report with
securities regulators on Tuesday but said costs will be higher than a
year ago.
Ford reported $800 million of increased warranty costs for the second
quarter of this year.
Farley has been trying to get a handle on warranty costs for the past
four years. In October of 2020, he said the company was working to cut
quality-related repairs after glitch-prone small-car transmissions hit
the automaker’s bottom line.
Ford has said that it has a $7 billion cost gap with competitors, and
Lawler said Monday it has made progress on that figure. The problem is
competitors, which he did not identify, are cutting costs too.
“We’ve taken cost out, but we’re not doing it at a pace faster than our
competition,” he told analysts.
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An unsold 2024 Lightning electric pickup truck sits at a Ford
dealership May 19, 2024, in Denver. (AP Photo/David Zalubowski,
File)
Ford has removed $2 billion in
material, freight and labor costs this year, but that was offset by
warranties and inflation at its Turkish joint venture, he said.
He said Ford is focused on reducing warranty and other costs, which
will show up in later quarters.
The company's plans are working, as evidenced by 10 straight
quarters of revenue growth, Lawler said.
Farley said Ford has restructured its operations in Europe, South
America, India and China, which collectively lost $2.2 billion in
2018 but together are profitable now. For instance, China, including
exports, has contributed over $600 million to pretax earnings this
year, Farley said.
“We’re going to continue to stay laser-focused on cost and getting
leaner as a company,” he said.
Ford reduced electric vehicle costs by $1 billion this year,
remaking its battery manufacturing operation, trimming its capacity
by 35%, Farley said. That will help the company weather a tough
competitive electric vehicle environment as competitors offer
low-cost leases with about 150 new models coming to North America by
the end of 2026, he said.
Once again, Ford Pro, the company's commercial vehicle unit, led the
company with $1.81 billion in pretax profits, followed by Ford Blue,
which makes gas and hybrid vehicles, at $1.63 billion. Model e,
Ford's electric vehicle business, lost $1.22 billion in the quarter.
Farley said future EVs will be profitable within the first 12 months
after going on sale, and it's working to take costs out of existing
EVs.
A small team in California, he said, is working on a midsize
electric pickup truck that will match the cost structure of Chinese
manufacturers who may build in Mexico in the future, he said.
Industry analysts say Chinese automaker BYD in particular has much
lower manufacturing and design costs than U.S. automakers, and that
should be a wakeup call for the American companies.
In May, President Joe Biden announced major new tariffs on Chinese
EVs and other goods. Republican Donald Trump also has proposed
tariffs on Chinese goods.
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