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“As a young kid, I was fortunate to have role
models who not only inspired me but also showed me what’s
possible through hard work and dedication," James said. "Now, as
an adult, I understand how vital it is for young people to have
positive figures to look up to. That’s why partnering with
Barbie to release the LeBron James Kenbassadors doll is such an
honor. It’s an opportunity to recognize the powerful impact of
role models who instill confidence, inspire dreams, and show
kids that they, too, can achieve greatness.”
The LeBron doll wears sunglasses, headphones and a
blue-and-white letterman's jacket with “LJ” on the left breast,
his number 23 on the right sleeve and Ohio and crown patches on
the other. His first name is on the back with “Just a kid from
Akron” underneath. His T-shirt says “We Are Family,” a nod to
the LeBron James Family Foundation. His blue shoes, of course,
are Nikes.
The doll costs $75 and goes on sale Monday.
In an Associated Press-produced video of James seeing the doll
for the first time, the “King” expressed his approval,
repeatedly calling the doll "dope,” another word for “cool.”
While looking it over, he put an “I Promise” wristband on the
doll's wrist and adjusted the strap on its fanny pack.
“OK, now we ready,” James said. “I mean, he might need to do a
little lifting. Legs look a little skinny. Little fraily little
fellow. Nah, that's dope.”
Mattel senior vice president Krista Berger noted that Ken is
Barbie's longtime best friend and supporter.
“We are excited to bring fans a new presentation of Ken that
celebrates LeBron as a role model, his icon status, lasting
impact on culture, and dedication to setting a positive example
for the next generation to reach their limitless potential,”
Berger said.
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