WNBA salaries still an issue with
Paige Bueckers set to earn about what Caitlin Clark did
[April 11, 2025]
By DOUG FEINBERG
NEW YORK (AP) — Paige Bueckers will receive roughly the same salary
that Caitlin Clark got last year as the top pick in the WNBA draft
as player salaries continue to be a topic of conversation.
As the presumptive No. 1 pick in Monday's WNBA draft, Bueckers’ deal
will be worth just over $78,000 in base salary. Talks between the
league and players union are ongoing about a deal when the current
collective bargaining agreement expires next season.
Players have indicated there could be a lockout if their salary
demands aren’t meet. The spotlight on WNBA player salaries got
brighter following Clark’s and Angel Reese’s much talked about
rookie earnings last season.
WNBA Players Union vice president Napheesa Collier has said that “no
one wants” a lockout but the players are “prepared for any
possibility right now.”
“We get such a small percentage of revenue share right now that
affects our salary,” she said last month on the “We Need to Talk” TV
show. “We’re asking for a bigger cut of that, like more equitable to
what the men’s revenue share is.”
Salaries are expected to grow exponentially in the new CBA with the
11-year media rights deal the WNBA signed last July that will bring
in at least $200 million a year. That deal goes into effect next
year.
How much of a salary increase the players get is the question,
though that won't change this year's rookie contracts.
Bueckers has one of the top name, image and likeness (NIL)
valuations for women’s basketball players over the last few years
and those deals are expected to carry over into her pro career.
Bueckers already has deals with Nike, Gatorade, Bose, Verizon,
Dunkin' and her portfolio is expected to grow.
What is the WNBA rookie salary scale?
If Bueckers is the top pick in the WNBA as expected, she will earn
around $78,000 in base salary. The 10th overall selection earns
about $72,000.
Bueckers and others could earn hundreds of thousands dollars in
league and team marketing deals as well as bonuses for performances
on the court — boosting their WNBA earnings to potentially $500,000.
[to top of second column] |
UConn guard Paige Bueckers holds up a piece of the net after the
Huskies defeated South Carolina inthe national championship game at
the Final Four of the women's NCAA college basketball tournament,
Sunday, April 6, 2025, in Tampa, Fla. (AP Photo/John Raoux)
The 3-on-3 Unrivaled league turns up the heat
The inaugural season of the new 3-on-3 league started by Collier and
Breanna Stewart drew rave reviews from the nearly three dozen
players who played in it. A lot of the praise was for their
earnings. Unrivaled had the highest average salary for players of
any professional women’s sports league with many earning six-figure
salaries for the eight-week season.
Players in Unrivaled have an average salary of more than $220,000,
which is close to the maximum base salary in the WNBA.
Things that worked well for the new league will certainly be
discussed at the CBA bargaining table.
The huge gap between WNBA and NBA salaries
There are various reasons why the top salaries for WNBA players are
much less than the minimum salary of about $1,157,153 for NBA
players (excluding those on two-way contracts).
The primary one is the difference in profit margins for each league,
driven in part by media rights.
The NBA’s revenues topped $10 billion for the first time in 2022 and
the league has a $76 billion 11-year media rights deal with Disney
(ABC/ESPN), NBC and Amazon Prime Video that starts next season. The
WNBA makes $60 million a year in broadcast deals for one more season
that's half as long as the NBA one. The WNBA does not publicly
release its revenue numbers.
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