| In 
				an April 4 letter to PepsiCo CEO Ramon Laguarta, Sharpton 
				threatened to lead a boycott against the company. PepsiCo — one 
				of the largest food and beverage companies in North America 
				whose brands include Gatorade, Lay’s potato chips, Doritos, 
				Mountain Dew as well as Pepsi — told employees in February that 
				the company will no longer set goals for minority representation 
				in its managerial roles or supplier base.
 Sharpton said he will be meeting with Laguarta and he intends to 
				press him on the specifics of the company's decision and what 
				commitments it still has to ensuring equal opportunity in 
				employment and contracts.
 
 A spokesperson for PepsiCo did not immediately respond to a 
				request for comment.
 
 PepsiCo is one of several companies, including Walmart and 
				Target, that have eliminated policies and programs aimed at 
				increasing diversity among its employees and reducing 
				discrimination against members of minority groups, women and 
				LGBTQ+ people since President Donald Trump returned to the White 
				House earlier this year.
 
 Trump ended DEI programswithin the federal government and has 
				warned schools to do the same or risk losing federal money.
 
 In January, Sharpton led a “buy-cott” at Costco, encouraging 
				Americans to vote with their dollars and shop at the retail 
				giant for its commitment to DEI policies, even as many of its 
				competitors phased them out.
 
 “That is the only viable tool that I see at this time, which is 
				why we’ve rewarded those that stood with us," Sharpton told The 
				Associated Press.
 
			
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