NFL and ESPN reach nonbinding
agreement for sale of NFL Network and other media assets
[August 06, 2025]
By JOE REEDY
Ever since the NFL announced it was looking to sell NFL Network and
other media assets, ESPN had been seen as one of the favorites to
make a deal.
Nearly five years later, a framework is finally in place.
The NFL announced Tuesday night that it has entered into a
nonbinding agreement with ESPN. Under the terms, ESPN will acquire
NFL Network, NFL Fantasy and the rights to distribute the RedZone
channel to cable and satellite operators and the league will get a
10% equity stake in ESPN.
The league and ESPN still have to negotiate a final agreement and
get approval from NFL owners. The agreement will also have to
undergo regulatory approvals.
“Sometimes great things take a long time to get to the point where
it’s right. And we both feel that it is at this stage,” NFL
Commissioner Roger Goodell said in a call with The Associated Press.
Along with the sale of NFL Network, the NFL and ESPN will have a
second nonbinding agreement where the NFL will license to ESPN
certain NFL content and other intellectual property that can be used
by NFL Network and other assets that have been purchased.
“We have been talking about it in earnest for the last few years.
But interestingly enough, we started talking about this over a
decade ago but nothing really ended up happening. And we got back at
it when I came back to Disney after my retirement,” Disney CEO Bob
Iger said in a call with the AP.
What ESPN gets
ESPN is expected to launch its direct-to-consumer service before the
end of September. The service would give cord-cutters access to all
ESPN programs and networks for $29.99 per month. The addition of
more NFL programming increases the value.
Many viewers will receive the service for free as part of their
subscription to cable, satellite and most streaming services.
“When I came back to Disney and assessed essentially the future of
ESPN, it became clear that ESPN had to launch a bigger and more
robust and digital or direct-to-consumer product, not only for the
sake of ESPN’s business, but for the sports fan,” Iger said. “And
obviously, when you start thinking about high-quality sports
content, your eyes immediately head in the direction of the NFL
because there’s really nothing more valuable and more popular than
that.”
NFL Network — which has nearly 50 million subscribers — would be
owned and operated by ESPN and would be included in ESPN's
direct-to-consumer product.
The NFL RedZone channel would be distributed by ESPN to cable and
satellite operators. However, the NFL will continue to own, operate
and produce the channel as well as retain the rights to distribute
the channel digitally. ESPN would also get rights to the RedZone
brand, meaning RedZone channels for college football and basketball
or other sports could be coming in the future.
NFL Fantasy Football would merge with ESPN Fantasy Football, giving
ESPN the official fantasy football game of the league.
NFL Network will still air seven games per season. Four of ESPN's
games, including some that are in overlapping windows on Monday
nights, would move to NFL Network. ESPN will license three
additional games that will be carried on NFL Network.
What the NFL receives (and retains)
The league gets a 10% equity stake in ESPN. Aidan O'Connor, a senior
vice president at the Prosek Partners marketing firm, estimates the
value of that would be $2.2 billion to $2.5 billion.
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ESPN Monday Night Football TV camera is seen during the second half
of an NFL football game between the Chicago Bears and Minnesota
Vikings, Monday, Dec. 20, 2021, in Chicago. (AP Photo/Kamil
Krzaczynski, File)
ESPN is currently 80% owned by ABC Inc. as an
indirect subsidiary of The Walt Disney Company. The other 20% is
owned by Hearst. Once the deal is official and approved, the
breakdown of ESPN will be 72% ABC Inc., 18% Hearst and 10% NFL.
This isn't the first time the league has had an equity stake in a
digital or communications business. It had that in the past with
Sirius Satellite Radio and SportsLine. The NFL could also have
equity in the newly formed “Paramount Skydance Corporation,” which
owns CBS, due to the league's partnership with Skydance.
“This is new as far as a partner now operating a business that we
built, ran and grew," said Hans Schroeder, the NFL’s executive vice
president of media distribution. "It’ll also be a little bit new
again with some of the dynamics here, but we’ll continue to balance
that in a really arm’s length way where we’ll think about how we
manage and work across to all our partners.”
The league will continue to own and operate NFL Films, NFL+, NFL.com,
the official websites of the 32 teams, the NFL Podcast Network and
the NFL FAST Channel (a free ad-supported streaming channel).
“The moves align with the NFL’s longstanding ambition to reach $25
billion in annual revenue by 2027 — a target first set in 2010, when
league revenue stood at approximately $8.5 billion,” O’Connor said.
“Financially, the move also signals to investors that ESPN is
doubling down on differentiation and content stickiness by offering
a scarce and premium product in a crowded marketplace. Intentionally
ceding equity to the NFL transforms ESPN from a media licensee into
a true platform partner — with few properties rivaling the league in
terms of cultural significance, appointment viewing, audience reach,
and monetization efficiency."
No major changes yet
Viewers will likely not see any immediate impacts until next year
once everything is approved.
Besides ESPN, the biggest winner in this could be NFL Network, which
had seen reductions in original programming the past couple years.
“Total Access,” the network's flagship show since its launch in
2003, ended in May 2024 amid a series of layoffs and cost-cutting
moves. “Good Morning Football” also moved from New York, where it
had been since its start in 2016, to Southern California last year.
NFL Network moved to a broadcast facility across the street from
SoFi Stadium in Inglewood, California, in 2021.
“The thing that’s exciting for us is that we have put a lot into the
network. I think it’s been very effective for fans. We know it’s in
good hands,” Goodell said. “They’re innovative, they recognize great
production and know how to produce it. They will do a fantastic job
of operating the network and taking it to another level.”
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