Priscilla Presley's ex-business partners sue her for more than $50
million, alleging fraud
[August 14, 2025]
By ANDREW DALTON
Priscilla Presley’s former business partners have filed a lawsuit
seeking more than $50 million in damages, alleging fraud and breach of
contract.
Brigitte Kruse and Kevin Fialko filed the lawsuit Monday in Los Angeles
Superior Court. Among many other allegations, they say Presley used them
to financially exploit her name, image and likeness, hiding the fact
that she had sold those rights decades earlier.
The lawsuit comes just over a year after Presley, the 80-year-old former
wife of Elvis Presley, sued Kruse and Fialko, alleging they engaged in
elder abuse in a “meticulously planned and abhorrent scheme” to “prey on
an older woman by gaining her trust, isolating her from the most
important people in her life, and duping her into believing that they
would take care of her (personally and financially), while their real
goal was to drain her of every last penny she had.”
Kruse and Fialko’s lawyer, Jordan Matthews, said in a statement
Wednesday that the “evidence will establish that the real victims here
are my clients, who invested millions and years of hard work into
revitalizing Priscilla Presley’s brand, only to be betrayed and falsely
accused once the money was on the table and every personal and business
issue had been resolved.”
An email seeking comment from Presley’s lawyer was not immediately
answered.
Kruse and Fialko’s lawsuit says Kruse is a well-known auctioneer and
Fialko a successful entrepreneur, both of whom dealt in Elvis Presley
memorabilia. The duo previously sued Priscilla Presley in Florida.
They say she approached them in 2021 looking for help to save her from
financial ruin, which they spent thousands of hours working to do.
“Kruse and Fialko deployed IP, know-how and creative marketing to
enhance Priscilla’s brand,” the lawsuit said, and formed several
companies to exploit her name, image and likeness.
But they say as this was happening, Presley hid from them that she had
sold the rights to license her name as part of a $6.5 million deal with
Elvis Presley Enterprises in 2005.
The lawsuit says that when confronted about the previous agreement,
Presley repeatedly denied making it, and later said she had forgotten
about it when confronted with evidence of it.
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Priscilla Presley attends a news conference on the Vienna Opera Ball
in Vienna, Austria, Feb. 7, 2024. (AP Photo/Heinz-Peter Bader, File)
 The lawsuit also alleges Presley
sought to take advantage of the 2023 death of her daughter and Elvis
Presley’s heir, Lisa Marie Presley, to aggrandize herself and regain
a stake in the Elvis’ estate.
Priscilla and Elvis Presley were married from 1967 to 1973,
divorcing four years before the death of the rock ‘n’ roll legend.
Kruse and Fialko say they brokered a 2023 deal to end a legal fight
over the estate between Priscilla Presley and Lisa Marie Presley’s
daughter, actor Riley Keough, getting Priscilla Presley $2.4
million.
But the lawsuit says she cut them off in violation of contracts soon
after, publicly smeared them and later sued them.
Priscilla Presley’s lawsuit says that Kruse and Fialko fraudulently
convinced her they were essential to her recovering financially, and
that her former trusted advisers had been cheating her.
It said they compelled her to take part in sham companies, lost
control of her name, image and likeness, and forced her into “a form
of indentured servitude.”
“By isolating her and immersing themselves in every aspect of her
life, the Defendants were able to fraudulently induce Presley into
giving them power of attorney, control over her family and personal
trusts, and control over her bank accounts," the lawsuit said.
Priscilla became a major public figure when she was a teenager
because of her relationship with one of the world's most famous men.
She never left the public eye, but she has regained a special
prominence in recent years through Baz Luhrmann's 2022 film “Elvis”
and Sofia Coppola's 2023 film “Priscilla,” based on her memoir.
She is also an actor who starred in the original “Naked Gun”
franchise in the 1980s and 1990s, and she had a cameo in the new
reboot.
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