Trump family crypto empire expands with Crypto.com partnership
[August 27, 2025] By
ALAN SUDERMAN
President Donald Trump’s personal crypto ventures are expanding again,
this time with plans for a digital asset treasury company that holds an
alternative cryptocurrency.
Trump Media and Technology Group, which operates the Truth Social media
platform, announced Tuesday that it was partnering with the
cryptocurrency exchange Crypto.com to form a company that holds CRO, a
token created by Crypto.com. A blank check company tied to Yorkville
Advisors is another co-founder of the new firm, called Trump Media CRO
Strategy.
Trump Media said it plans to purchase $105 million worth of CRO.
Yorkville said the total expected funding for the company's treasury
will be $1 billion worth of CRO, or about 19% of the token's market cap,
plus $420 million in cash and equivalents and as a $5 billion line of
credit.
The announcement is part of the hottest trend in crypto, in which a wide
variety of companies – many with no obvious ties to the world of digital
assets – have made buying and holding cryptocurrency a primary part of
their business plan. The model is based on MicroStrategy, a tech firm
that first started buying bitcoin in 2020 and has seen its stock price
soar.
“Companies of all sizes and sectors are strategically planning for the
future by establishing digital asset treasuries anchored by assets that
have created a comprehensive value proposition and are poised for even
greater utility,” Devin Nunes, the chairman and CEO of Trump Media, said
in a statement.
Trump Media said it plans to introduce a “rewards system” on Truth
Social that uses Crypto.com digital wallet infrastructure. CRO saw its
price jump Tuesday morning by about 30% to 21 cents a token. It’s still
far off from its all-time high of nearly 97 cents a token that it hit in
2021.
Expanding Crypto Empire
Since taking office, the Trump administration has pushed for
crypto-friendly regulations and laws, while the Trump family has
aggressively sought to expand its crypto-related businesses.
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The logo for crypto.com appears on a mobile phone and computer
screen, in New York, Jan. 31, 2023. (AP Photo/Richard Drew, file)
 That unprecedented dynamic has led
to allegations of corruption from Democrats, though the president
says he has entrusted the management of his business dealings to his
sons.
In May, Trump rewarded top investors in his meme
coin with a swanky dinner. Trump launched the coin just days before
taking office. Fans of the president have also been able to buy
crypto-themed Trump merchandise, including $100,000 watches and
pricey sneakers.
Trump Media previously announced plans to hold a significant amount
of bitcoin on its books as well as to create an exchange-traded fund
tied to the prices of five popular cryptocurrencies.
World Liberty Financial, a cryptocurrency company launched by Trump
and his sons last year, has received significant boosts from an
investment fund in the United Arab Emirates and Justin Sun, a
China-born crypto entrepreneur. The Securities and Exchange
Commission has paused a lawsuit it filed against Sun in 2023
alleging his company engaged in market manipulation and paid
celebrities for undisclosed promotions.
A little-known firm called ALT5 Sigma recently announced it was
planning to raise $1.5 billion to buy the digital coins created by
World Liberty Financial and that Eric Trump, the president’s son, is
joining the company's board.
Also on Tuesday, a firm called Canary Capital filed paperwork with
the SEC seeking to sell an exchange-traded fund that will track the
price of the president's meme coin.
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