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The game was televised by Fox, Fox Deportes and
Telemundo and streamed on Tubi as well as the NFL’s digital
platforms.
Fox’s projections on Monday included Nielsen’s early numbers and
streaming data from Tubi and the NFL. Updated and more complete
numbers were expected on Tuesday.
It would be the second straight year the Super Bowl has reached
a record audience. The Chiefs' 25-22 overtime victory over San
Francisco last year averaged 123.7 million on CBS, Nickelodeon,
Univision and streaming platforms.
According to Fox, the audience peaked at 135.7 million in the
second quarter.
The early data projects 14.5 million watched on streaming
platforms, including 13.6 million on Tubi, where the game was
available for free.
Some of the increase can be attributed to a change in the way
viewers are counted. This is the first year Nielsen is measuring
out-of-home viewers for all states but Hawaii and Alaska.
It was previously the top 44 media markets, which covered 65% of
the country.
The ratings also include Nielsen data from smart TVs along with
cable and satellite set-top boxes.
After two straight years of close Super Bowls, Sunday’s game was
decided in the first half as Philadelphia built a 24-0 lead.
This Super Bowl also had Donald Trump and Taylor Swift in
attendance.
Trump was the first sitting president to attend a Super Bowl,
while Swift’s romance with Chiefs tight end Travis Kelce
continues to keep the pop superstar's fans interested in the
NFL.
It was the third straight year the Super Bowl averaged more than
100 million viewers after a period where four of the five games
before 2023 had fallen short of that number because of
cord-cutting. That included 95.2 million for the 2021 Super Bowl
between Tampa Bay and Kansas City, which was the game’s lowest
TV-only average since 2007.
The NFL playoffs averaged 35.2 million viewers the first three
weekends, down 9% from last year’s record of 38.5 million.
That followed a regular season that averaged 17.5 million. While
that was the sixth-highest average dating to 1995, it was a 2%
decline from 2023.
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