Fixing Germany's economy is a critical task for the country's next
government
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[February 17, 2025] By
DAVID McHUGH
MULFINGEN, Germany (AP) — Germany needs a new business model. The old
one, fueled by cheap natural gas from Russia and lucrative exports to
China, is broken, leaving Europe's biggest economy mired in stagnation
and angst about the future.
Delivering that fresh growth strategy is going to be the biggest
challenge for the government that takes office after a national election
set for Feb. 23, seven months ahead of schedule. The nation that became
known for the quality of its products has not seen real economic growth
for five years.
Multiple factors conspired to take Germany from industrial powerhouse to
post-pandemic straggler: too much bureaucracy, a shortage of skilled
workers, slow deployment of technology and a lack of clear direction
from the outgoing coalition government are among them. Rising
competition from China and high energy prices due to Russia's war in
Ukraine were additional hits.
“We really need a more company- and enterprise-friendly politics," said
Klaus Geissdoerfer, CEO of industrial fan manufacturer EBM-Papst. “We
have bright talent in Germany. We have good companies, but at the moment
we don’t have the awareness on the political level.”
Business criticism gets louder as election nears
With 2.5 billion euros ($2.6 billion) in annual revenue and plants on
three continents, EBM-Papst describes itself as the global leader in its
field. The company reported last year that it was “suffering in Germany
in particular” and experienced a 4.1% revenue decline in its home
market.
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Geissdoerfer said EBM-Papst’s heating technology division lost 18.7% of
its sales through a clumsily handled push to get property owners to
replace gas furnaces with less polluting electric heat pumps.
The requirements of the Building Energy Act put forward by Chancellor
Olaf Scholz’ three-party coalition were so confusing, people put off the
upgrades to their heating systems or rushed to buy new gas devices
before the law took effect, he said. That sapped demand for the
ultra-quiet heat pump fans EBM-Papst makes.
Consumers wondered, “What is the right technology for my house?”
Geissdoerfer said. “And so everybody said, 'If I don't have to, I better
wait.'”
Geissdoerfer made a complaint heard across industry: Germany's
bureaucracy is excessive. A 2023 law that requires public and private
entities to combat climate change by reducing their energy use means
EBM-Papst must assign employees to detail what the company is doing to
comply, he said.
“So now, instead of implementing measures, they write and report,” the
CEO said, adding that the documentation work is a poor use of time at a
company whose core business is energy-saving equipment. “I really hope
with the new government we can get this solved, because at the moment
it’s too much.”
EBM-Papst is moving in the direction where economists say Germany as a
whole should put its industrial resources: into green and digital
technology. The company, headquartered in Mulfingen, a town of 3,700
residents in rural southwest Germany, is equipping energy-hungry
artificial intelligence data centers with efficient cooling systems for
their servers. It also is working on incorporating AI features to help
tech companies optimize their power use and to predict when equipment
needs to be replaced.
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A man works on fans at an EBM-Papst plant in Hollenbach, Germany,
Tuesday, Feb. 4, 2025. (AP Photo/Michael Probst)
 In the meantime, EBM-Papst is coping
with Germany’s economic malaise by shifting its investment focus to
Asia and the United States. The company now supplies U.S. customers,
for instance, from plants in Farmington, Connecticut,and Telford,
Tennessee. Its moves to localize production abroad predate the
coronavirus pandemic but give EBM-Papst a shield against any new
import taxes imposed by U.S. President Donald Trump.
Ties to China and Russia put Germany in a bind
On top of the homegrown issues, international relations have dealt
another blow. Russia cut off most of the country's natural gas
supplies over the German government's wartime support for Ukraine.
Electricity prices, a key cost for industry, have risen to 2 1/2
times higher than in the U.S. and China.
Metalworking firm Mecanindus-Vogelsang Group, which
makes precision parts for automakers and other manufacturers, says
it pays twice as much per kilowatt hour for the electricity its
German plants use as it does for its U.S. sites in Mt. Sterling,
Kentucky, and Lakewood, New Jersey. That's 100,000 euros in added
costs and “a gigantic competitive disadvantage" CEO Ulrich Flatken
said.
“To avoid deindustrialization, which is already taking place, we
urgently need internationally competitive energy prices,” Flatken
said.
Another shock came from China, which throughout the 2010s served as
a lucrative market for German-made machinery and automobiles. Once
Chinese companies started making those same products, backed by
government subsidies, German exports suffered.
Germany's economy contracted in each of the last two years. By the
end of 2024, it was only 0.3% bigger than it was in 2019, before the
pandemic. The U.S. economy grew by 11.4% during over the same
period, while China's expanded by 25.8%, according to Germany's
Federal Statistical Office.
Complacency and depression
Marcel Fratzscher, president of the German Institute for Economic
Research, thinks complacency set in during the boom years of exports
to China. German companies weren’t quick enough to respond to
technological trends, such as the move to electric cars, he said.
“They enjoyed the success of the 2010s and they have been too slow
in understanding that they need to change and adapt,” Fratzscher
said.
As the economic woes drag on, “mental depression” has set in, he
said. “The pessimism is enormous among companies and citizens, and
that’s an important explanation why companies are not investing.”
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Many business executives and economists argue that Germany's next
government should work to loosen constitutional limits on debt so it
can increase public spending on infrastructure and education.
Fratzscher wonders if political leaders, like the economy, will
falter in adopting new ways of doing things.
“For the past 75 years, Germany has been built very much on
consensus, stability oriented, lots of checks and balances in the
political system, and that makes rapid change very difficult,” he
said. “We need to change the mindset, to understand we need to be
much faster on economic transformations.”
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