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“The amount of geometry that you saw was absolutely insane,”
Huang told an audience of thousands at CES 2025 Monday night.
“It would have been impossible without artificial intelligence.”
The chipmaker and AI darling unveiled its GeForce RTX 50 Series
desktop and laptop GPUs — its most advanced consumer graphics
processor units for gamers, creators and developers. The tech is
designed for use on both desktop and laptop computers.
Ahead of Huang's speech, Nvidia stock climbed 3.4% to top its
record set in November. Nvidia and other AI stocks keep climbing
even as criticism rises that their stock prices have already
shot too high, too fast. Despite worries about a potential
bubble, the industry continues to talk up its potential.
Huang said the GPUs, which use the company’s next-generation
artificial intelligence chip Blackwell, can deliver
breakthroughs in AI-driven rendering.
“Blackwell, the engine of AI, has arrived for PC gamers,
developers and creatives,” Huang said, adding that Blackwell “is
the most significant computer graphics innovation since we
introduced programmable shading 25 years ago.” Blackwell
technology is now in full production, he said.
Building on the tech Nvidia released 25 years ago, the company
announced that it would also introduce “RTX Neural Shaders,”
which use AI to help render game characters in deep detail – a
task that's notoriously tricky because people can easily spot a
small error on digital humans.
Huang said Nvidia is also introducing a new suite of
technologies that enable “autonomous characters” to perceive,
plan and act like human players. Those characters can help
players plan strategies or adapt tactics to challenge players
and create more dynamic battles.
In addition to Nvidia, tech giants such as AMD, Google and
Samsung are at CES 2025 to unveil artificial intelligence tools
aimed at helping both content creators and consumers alike in
their quest for entertainment.
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