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The
social media company said it's launching a test that will let
Facebook users in Germany, France and the U.S. browse eBay
listings directly on its Marketplace online classifieds service
but complete the transaction on eBay.
Meta is carrying out the trial after Brussels slapped the
company in November with a penalty of nearly 800 million euros
($824 million) for what it called “abusive practices” involving
Marketplace.
European Union antitrust enforcers accused Meta of illegally
shutting out competition by tying Marketplace to its social
network and automatically exposing Facebook users to Marketplace
whether or not they wanted it. They also accused Meta of gaining
an unfair advantage through ad-related data.
“While we disagree with and continue to appeal the European
Commission’s decision on Facebook Marketplace, we are working
quickly and constructively to build a solution which addresses
the points raised,” Meta said in a blog post, adding that its
solution could benefit people on both platforms.
The European Commission, the 27-nation bloc's top antitrust
enforcer, said it had “no specific comment," saying only that
Meta must comply with the decision issued in mid-November within
90 days.
Shares of eBay jumped on the news. The company said that
starting Wednesday a “select number of eBay listings” in the
three countries “will be seamlessly integrated and viewable on
Facebook Marketplace.” The listings will be from a “variety of
categories,” based on factors including shopping trends and
listing quality, it said, without being more specific.
Buyers will complete their transactions following the same
process as they would when buying directly through the eBay
website and will be covered by the platform's money-back
guarantee and other protections, it said.
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