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Pratt on Friday posted a series of photos of their house on
TikTok with the caption, “Please stream any of @heidimontag
music on any platforms it will make a huge difference.”
It worked. “Superficial” beat Bad Bunny's new album “Debí Tirar
Más Fotos” for the top spot on the albums chart, and the title
track beat Blackpink's ROSÉ and Bruno Mars' chant-along single
“APT.” on the songs chart.
“Thank you everyone! Who needs a house, who needs clothes, who
needs anything but this level of clout, pop, superstardom?”
Pratt said in an Instagram video posted Sunday. “Our sons are
gonna be like, ‘My mom was No. 1 on iTunes America.’ Thank you
to everyone who made this happen.”
Representatives for Montag and Pratt didn't immediately respond
to requests for comment.
“Superficial" saw some of its biggest gains at Apple Music as
well. Saturday was Montag’s biggest streaming day in Apple Music
history, jumping nearly 600% from the previous Saturday, an
Apple Music representative confirmed to The Associated Press.
On Sunday, the album reentered Apple Music’s pop albums chart in
17 countries. It reached the chart for the first time in six
countries, including the U.S., Canada, Australia and the U.K.
Stateside, it peaked at No. 9. It also reentered Apple Music’s
all-genre albums chart in seven countries, including in the U.S.
for the first time, where it hit No. 65.
Montag was already a cast member on “The Hills,” which debuted
in 2006, when she met Pratt, who joined the MTV reality show for
its second season. The couple — particularly Pratt — leaned into
their on-screen personas as spotlight-seeking villains, even
publishing a book, “How to Be Famous: Our Guide to Looking the
Part, Playing the Press, and Becoming a Tabloid Fixture,” in
2009, the same year they got married.
Dubbed “Speidi” by the press, they were tabloid regulars known
for seeking out entertainment opportunities of all kinds. Music
was one of Montag's many ventures.
After “The Hills” aired its final episode in 2010, the couple’s
fame waned. In the years since, they’ve turned to social media
to keep loyal followers updated on their lives.
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Associated Press journalist Alicia Rancilio contributed to this
report.
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