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According to the league and Nielsen, the six
wild-card round games averaged 28.3 million viewers on
television and digital platforms, compared to 31.2 million last
year.
The two Saturday games held steady, while the Sunday and Monday
matchups saw declines.
The biggest takeaway from the weekend is that audiences have
acclimated to one of the games being on a streaming service.
Baltimore's 28-14 victory over Pittsburgh averaged 22.07 million
on Amazon Prime Video. It is a record for the most-watched game
on Prime, surpassing the 17.29 million for the Detroit
Lions-Green Bay Packers game on Dec. 5.
It was a 3% drop from last year's 23 million average on Peacock
for the Miami-Kansas City matchup.
The most-viewed game of the weekend was Philadelphia's 22-10
victory over Green Bay on Fox, which averaged 35.6 million in
the Sunday late afternoon window. However, that was an 11%
decline from the Packers-Cowboys game on Fox that aired at a
similar time.
Washington's 23-20 Sunday night comeback win over Tampa Bay —
the most competitive game of the wild-card round — averaged 26.2
million on NBC. That was down 19% from last year's Rams-Lions
game.
Houston's 32-12 win over the Los Angeles Chargers in Saturday's
first game on CBS averaged 25.6 million, only 1% off from the
Browns-Texans game on NBC last year.
Buffalo's 31-7 blowout of Denver in Sunday's first game averaged
31.1 million on CBS. That matched the audience from last year's
Steelers-Bills game, which was delayed until Monday afternoon
due to weather.
The Los Angeles Rams 27-9 rout of Minnesota on Monday night
averaged 25.3 million on ESPN and ABC, down 13% from last year's
Eagles-Buccaneers game.
The league averaged 17.5 million during the regular season.
While it was the sixth-highest average dating back to 1995, it
was a 2% decline from 2023.
Prime Video's “Thursday Night Football” package was up 11%, but
“Monday Night Football” on ESPN and ABC was down 14%. “Monday
Night Football” had three fewer simulcasts on ABC, which
contributed to the decline.
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