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O’Neil, who takes over for Greg Norman, was CEO
of Merlin Entertainments who was in charge of business
operations of more than 140 of the company’s attractions. He
previously was CEO of Harris Blitzer Sports & Entertainment,
whose holdings include the NBA's Philadelphia 76ers and the
NHL's New Jersey Devils.
“Scott has the passion, the tenacity and the vision to continue
leveraging LIV Golf’s position as a preeminent, global sports
and entertainment company and to lead our amazing teams and
players for years to come,” said Yasir Al-Rumayyan, governor of
the Public Investment Fund of Saudi Arabia and chairman of LIV
Golf.
LIV did not disclose what role Norman would have going forward.
O’Neil said the opportunity to lead a sports league “is a dream
come true.”
“What LIV Golf has achieved in just three years is remarkable,”
O’Neil said. “The game has been infused with a long overdue bolt
of energy and innovation with the team model, players have
increased freedom and rights, fans are getting the access they
have always wanted, and the game has been brought to new markets
that have been desperate for elite golf for decades.”
LIV Golf begins its fourth season on Feb. 6 in Riyadh, Saudi
Arabia. The first U.S. event is April 4-6 at Trump Doral, a week
before the Masters.
PGA Tour Enterprises and PIF remain in discussions about the
Saudi sovereign wealth fund becoming a minority investor,
although it remains unclear how that would affect the two
leagues or any path toward reuniting golf’s best players.
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