|
 This
year there are eight students in the program. They are Peyton Bunner,
Adalyn Reed, Finley Hewitt, Cheyenne Medrano, Kyle Koehler, Ivy Sandel, Alek Claudio, all students of Lincoln Community High School
and Kennedy McCree, a student at Hartsburg-Emden High School.
LDN staff met with the students to speak on a variety of topics
centered around advertising, marketing, public relations and
utilization of press releases.
Students from left to right are Bunner, Reed, Hewitt,
Medrano, Koehler, Sandel, Claudio, and McCree with LLCEO facilitator
Sarah Tomaszewski in the background.
LDN Co-owner and Director of Advertising Karen Castelein spoke to
the group about marketing themselves and their businesses not just
in the class program but in their future endeavors. She spoke about
being present in the community and making a name for themselves as
community focused individuals is a part of marketing not only who
they are, but the businesses they may one day represent.
LDN Advertising specialist Chassidy White address
information specific to Lincoln Daily News, starting with how she
utilizes Google Analytic to show customers the reach LDN has in the
community. She shared facts, figures and graphs showing that LDN is
widely read and that the time an individual viewer spends on the LDN
website is more than double the national average.
Castelein and White together explained the advertising options that
are available through LDN and spoke about the value of the ad based
on the number of daily readers are exposed to those ads.
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LDN Co-owner and General Manager Nila Smith, along
with Production and Content Manager Jeff Wyles spoke about public
relations and the importance of utilizing free dissemination of
information through press releases and other options such as
community calendars.
Also pitching in on the discussions was LDN’s graphic artist Devyn
Fry who spoke about use of AI but also offered some advise about
utilizing as many dual credit courses as are available while in high
school in order to streamline their higher education.
At the end of the day, Castelein and Smith spoke about owning a
small business in Lincoln, offered a tour of the office and shared
with students the need to be prepared for the unexpected when taking
on a new business.
At the end of the visit, each of the students and the facilitator
received a swag bag courtesy of LDN.
Before leaving the entire group posed for a group photo.
Front row from the left is Chassidy White (LDN)
Cheyenne Medrano, Finley Hewitt, Kennedy McCree, Ivy Sandel, Karen
Castelein (LDN) and Nila Smith (LDN).
Back row from the left is Devyn Fry (LDN), Jeff Wyles (LDN) Adalyn
Reed, Alek Claudio, Peyton Bunner, and Kyle Koehler.
[Nila Smith] |
