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Both developers ended their college hoops franchises more than a
decade ago for multiple reasons, not limited to the player
likeness concerns that froze EA’s college football franchise.
If both relaunch college basketball, they'll be competing in a
market that doesn't often make space for two mainstream games
featuring the same sports league.
“Bring the Madness. Let’s run it back. #CBB #ItsInTheGame,” EA
Sports tweeted.
“There’s nothing like College Sports,” another one of its
accounts tweeted.
2K later responded to an X user's opinion that it should be the
one creating the next college basketball game: “The campus has
been quiet for too long.”
Although not as successful as its college football franchise
that was revived last year, EA's basketball games were among the
industry’s most popular in the early 2000s.
But times have changed. 2K Games, with its NBA 2K franchise, is
the top basketball developer in the current market and has been
for awhile.
“2K is the undisputed home of basketball gaming," 2K said in a
statement to The Associated Press. "We have a strong history
with college hoops and are exploring exciting new ways to bring
athletes and schools to life. Class is in session.”
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