A 'click-to-cancel' rule, intended to
make canceling subscriptions easier, is blocked
[July 10, 2025]
By MICHELLE CHAPMAN
A
“click-to-cancel” rule, which would have required businesses to make it
easy for consumers to cancel unwanted subscriptions and memberships, has
been blocked by a federal appeals court just days before it was set to
go into effect. |

The logos for streaming services Netflix, Hulu, Disney Plus and Sling TV
are pictured on a remote control on Aug. 13, 2020, in Portland, Ore. (AP
Photo/Jenny Kane, File) |
The
Federal Trade Commission's proposed changes, adopted in October,
required businesses to obtain a customer's consent before
charging for memberships, auto-renewals and programs linked to
free trial offers.
The FTC said at the time that businesses must also disclose when
free trials or other promotional offers will end and let
customers cancel recurring subscriptions as easily as they
started them.
The administration of President Joe Biden included the FTC’s
proposal as part of its “Time is Money” initiative, a
governmentwide initiative that was announced last year with the
aim of cracking down on consumer-related hassles.
The FTC rule was set to go into effect on Monday, but the U.S.
Court of Appeals for the Eighth Circuit said this week that the
FTC made a procedural error by failing to come up with a
preliminary regulatory analysis, which is required for rules
whose annual impact on the U.S. economy is more than $100
million.
The FTC claimed that it did not have to come up with a
preliminary regulatory analysis because it initially determined
that the rule's impact on the national economy would be less
than $100 million. An administrative law judge decided that the
economic impact would be more than the $100 million threshold.
The court decided to vacate the rule.
“While we certainly do not endorse the use of unfair and
deceptive practices in negative option marketing, the procedural
deficiencies of the Commission's rulemaking process are fatal
here,” the court wrote.
The FTC declined to comment on Wednesday.
The agency is currently moving forward with its preparations for
a trial involving Amazon’s Prime program. The trial stems from a
Federal Trade Commission lawsuit that accused Amazon of
enrolling consumers in its Prime program without their consent
and making it difficult for them to cancel their subscriptions.
The trial is expected to take place next year.
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