Saturday Business Spotlight: Beautiful Body and Soul
[July 21, 2025] Rosemarie
Murphy recently moved her business to an official brick and mortar
office in Lincoln. Beautiful Body and Soul is located at 514 Pekin
Street in Lincoln. Some people may recognize the address as the former
Apple Dental Center. After the dental practice, Melanie Welch occupied
the space with her retail business “The Bee.” When Welch moved to a
storefront downtown, her husband David used the building as the start-up
location for his men’s clothing and accessories store “Prairie Threads.”
David Welch then later moved his business into the downtown area, and
the building was once again ready to be occupied by someone new.
Murphy had started her business in 2024 in her home but saw the value of
having a designated location and this year moved to the Pekin Street
address.
Beautiful Body and Soul is a well-being-based business that, generally
speaking, will help clients feel better and look better through several
practices. With a 28 year background in medicine, Murphy offers wellness
alternatives that are based on studied medical practices.
Murphy is managing the business with assistance from her daughter-in-law
Alix and is open only part time. Murphy works for Lincoln Memorial Care
three days per week as a primary care APRN, while Alix is working at
Springfield Clinic in the Gastroenterology department providing infusion
and fibro scans three days a week. Murphy says the goal is to eventually
add a front desk receptionist and have the business open six days a
week.
Anyone interested in booking an appointment with Rosemarie or Alix can
do so via their
website or via a text message to Rosemarie at 217-494-5802.
The business was initially started at home in the spring of 2024 with
the aim of providing weight loss options for individuals not covered by
insurance for medication. Although there were effective treatment
options available when combined with lifestyle modifications, only a few
patients received insurance approval. The out-of-pocket cost for these
medications was prohibitive for most patients.
In addition to weight loss services, Neuromodulator treatments (commonly
known as Botox) were no longer offered through the medical office.
Additional training was pursued in various fillers and neurotoxins to
expand expertise. Alix, who has a passion for skin rejuvenation, joined
to provide additional service time.
Alix offers IV nutrition therapy as an efficient method to rehydrate,
recharge, and revitalize the body. With advanced training in IV
insertion, she aims to avoid unpleasant experiences for clients. Premium
IV infusion therapy is available to support immunity during peak illness
seasons or before special events. Recovery and performance infusions
supply nutrients for recovery after intense workouts, illness, surgery,
or general fatigue. The Celebration Recoup infusion is designed to
assist recovery before or after social events involving alcohol
consumption, making it suitable for occasions such as bachelorette and
bachelor parties or wedding celebrations.
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The Alleviate
pain-relieving infusion is targeted at conditions like migraines,
fibromyalgia, muscle pain, and inflammation. Additional enhancements can
be added to the infusions to further boost their benefits.
Both Alix and Rosemarie offer chemical peels, plant-based exosomes and
micro needling for facial rejuvenation.
“Our vision is to create a welcoming environment where clients feel
supported in their wellness journey, whether their goals involve weight
management, improved skin health, or overall vitality. We are committed
to ongoing education and incorporating the latest advancements in our
field, ensuring that all who walk through our doors have access to safe,
effective, and compassionate care. As we look ahead, we aspire to
broaden our service offerings, refine our techniques, and grow our
team—all while maintaining the personalized attention that is the
hallmark of our practice. Your health and rejuvenation are at the heart
of what we do, and we are grateful for the trust our clients place in us
as we continue to evolve and serve our community.” says Rose Marie
Rosemarie was asked why she wanted to start her own business in Lincoln
and what she sees as the benefits of being a small business owner.
“Starting a business with my daughter-in-law Alix, aiming to support her
career. It’s a blessing to work with family and friends. My daughter
Amanda and granddaughter Anabel was essential in making our open house
successful. My dear friend Cindy Blair provided an outstanding food
display for the event.
“We can develop our own policies and procedures that best suit our
office and clients. In addition, immediate changes can be implemented to
improve efficiency and care for our clients.
“Looking at the future, we can explore new modalities and therapies to
further support the diverse needs of our clientele. From innovative skin
treatments to expanded wellness programs, our focus remains firmly
rooted in evidence-based practices and individualized care. We believe
that each client’s journey is unique, deserving of both attentive
listening and tailored solutions that are better served with longer
office visits.”
[Lesleigh Bennett] |
