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The
Pumpkin Spice Latte is Starbucks’ most popular seasonal
beverage, with hundreds of millions sold since the espresso
drink's 2003 launch. It’s also produced a host of imitations;
Dunkin’ introduced pumpkin-flavored drinks in 2007, while
McDonald’s brought them to its menu in 2013.
Here’s a look at the Pumpkin Spice Latte by the numbers:
— 100: Number of Starbucks stores that sold the Pumpkin Spice
Latte during a test run in Vancouver and Washington in 2003. The
following year it launched nationally.
— 79: Number of markets where Starbucks sold the Pumpkin Spice
Latte in 2024. The company has stores in 85 markets around the
world.
— $36.2 billion: Starbucks' net revenue in its 2024 fiscal year,
which ended last September. Starbucks' net revenue was $4.1
billion in 2003, when the Pumpkin Spiace Latte first went on
sale.
— 33.8%: Increase in mentions of pumpkin spice on U.S. menus
between the fall of 2014 and the fall of 2024, according to
Technomic.
— 4: Number of spices in McCormick’s Pumpkin Pie Spice. They are
cinnamon, ginger, nutmeg and allspice.
— 2022: The year Merriam-Webster added “pumpkin spice” to the
dictionary. Less common, it said, is the term “pumpkin pie
spice.”
— 3: The Pumpkin Spice Latte was the third seasonal beverage
introduced by Starbucks, after the Eggnog Latte and the
Peppermint Mocha.
— Sept. 8: Date the Pumpkin Spice Latte went on sale in 2015.
The on-sale date has edged earlier since then.
— 24%: Amount foot traffic rose at U.S. Starbucks last year on
Aug. 22, the day the Pumpkin Spice Latte went on sale, according
to Placer.ai. The company compared traffic that Thursday to the
previous eight Thursdays.
— 45.5%: Amount foot traffic rose at Starbucks stores in North
Dakota on Aug. 22, 2024, the most of any state, according to
Placer.ai. Foot traffic in Mississippi rose the least, at 4.8%.
— 42,000: Number of members of the Leaf Rakers Society, a
private Facebook group Starbucks created in 2018 to celebrate
fall all year long.
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