Dollar General posts record sales as bargain stores attract more people
anxious about the economy
[June 04, 2025] By
MICHELLE CHAPMAN
Dollar General set a quarterly sales record of $10.44 billion and
upgraded its annual profit and sales outlook as Americans tighten their
budgets and spend more at bargain stores and off-price retailers amid
economic uncertainty.
The U.S. economy shrank at a 0.2% annual pace from January through
March, the first drop in three years, as President Donald Trump’s trade
wars dented spending by businesses. Consumer spending slowed sharply.
Dollar General, based in Goodlettsville, Tennessee, stands out because
it is raising its expectations for the year while most traditional
retailers, like Macy's, Target or Best Buy, are dialing back profit and
or sales projections, citing anxious customers or the impact of tariffs.
For the period ended May 2, Dollar General's sales climbed 5% to $10.44
billion from $9.91 billion. That's better than the $10.29 billion that
Wall Street was expecting, according to a poll by Zacks Investment
Research.
Sales at stores open at least a year, a key indicator of a retailer's
health, increased 2.4%.
Customer traffic dipped 0.3%, but the average transaction amount rose
2.7%.
Shares jumped more than 15% Tuesday, and shares of rival Dollar Tree,
which reports its quarterly performance Wednesday, rose 6%.
Dollar General earned $391.9 million, or $1.78 per share, in the
quarter, blowing past the $1.47 per share that Wall Street had expected,
as well as the $363.3 million profit it recorded during the same period
last year.

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The logo for Dollar General appears on a screen above a trading post
on the floor of the New York Stock Exchange, July 13, 2023. (AP
Photo/Richard Drew, File)
 Dollar General said that even though
it topped its own expectations, there is a lot of uncertainty about
how tariffs will impact its business and its customers for the
remainder of the year.
People are trading down, or visiting bargain chains, as they seek to
extend their spending, but lower-income Americans are much more
vulnerable.
“While the macro backdrop continues to be broadly unhelpful, with
core lower income consumers still facing considerable pressure on
their finances, this was mitigated during the quarter by consumers
gently stocking up on things in anticipation of tariffs,” Neil
Saunders, managing director of GlobalData, said in a statement.
Dollar General is now projecting 2025 earnings in a range of about
$5.20 to $5.80 per share. Its prior earnings forecast was for
approximately $5.10 to $5.80 per share.
Analysts surveyed by FactSet are looking for earnings of $5.61 per
share.
Sales are expected to climb approximately 3.7% to 4.7%. Dollar
General previously predicted sales growth of about 3.4% to 4.4%.
Same-store sales growth is now expected to be approximately 1.5% to
2.5% up from a prior outlook for about 1.2% to 2.2% growth.
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