LDN - Business

Global automakers say Trump's tariffs will be painful for them and US consumers

[March 28, 2025] By DAVID McHUGH, LORNE COOK, AAMER MADHANI and DANICA KIRKA

FRANKFURT, Germany (AP) — Whatever the U.S. gains from President Donald Trump's 25% tax on imported cars – and experts are skeptical – automakers around the world are bracing for a lot of pain.

In Japan, South Korea, Mexico, Canada and across Europe, automakers employ millions of people whose livelihoods depend on buyers in the U.S. that currently spend more than $240 billion annually on imported cars and light trucks.

The Trump tariffs — aimed at boosting U.S. jobs and tax revenues — will also affect imported auto parts, which were valued last year at $197 billion.

“The impact will be really huge and very disruptive,” said Sigrid de Vries, director general of the European Automobile Manufacturers’ Association. Vries and others critics say American car shoppers will also be worse off, as tariffs push prices higher.

Policymakers around the world said Thursday they were weighing their next moves — namely, whether to retaliate or not, and if so, how. But they also expressed hope that negotiations with Washington could avert an escalating trade war, and the economic damage and global supply chain disruptions that would come with it.

Trump said the U.S. would begin collecting tariffs on autos on April 3. The impending hit comes on top of other U.S. tariffs planned globally on steel and aluminum, and at a time when competition from China, and the transition to electric vehicles, is already pressuring automakers.

The anticipated blow knocked down the stock prices of many major automakers on Thursday, including Toyota, Mercedes-Benz, Kia and BMW.

U.S. carmakers are less exposed to possible retaliation because they export only 2% of their production to the EU. Still, shares of Ford and General Motors fell because the U.S. industry relies heavily on cross-border trade in auto parts — although Tesla is an exception and its stock price rose on Thursday.

Most foreign carmakers have plants in the U.S. -- Japanese carmakers have two dozen, for example. But that would not shield them if they use imported parts, unless those parts are exempted under a free-trade agreement with Mexico and Canada.

The auto tariffs will be felt sharply in Europe, for whom the U.S. is the biggest export market for an industry that supports nearly 14 million jobs.

The EU’s top trade official, Maros Sefcovic, has traveled to Washington at least twice since Trump was reelected to try to engage the administration. But Trump says the tariffs, which his administration estimates would raise $100 billion in revenue annually, are “permanent.” The White House has claimed they will foster domestic manufacturing.

“This will continue to spur growth,” Trump told reporters Wednesday upon announcing the tariffs.

The head of the United Auto Workers, Shawn Fain, thanked the White House “for stepping up to end the free trade disaster that has devastated working class communities for decades.”

The U.S. president on Monday cited plans by South Korean automaker Hyundai to build a $5.8 billion steel plant in Louisiana as evidence that tariffs would bring back manufacturing jobs.

Economists say the tariffs will only raise costs that will be passed on to consumers and lead to a cycle of retaliation that will reduce trade between countries.

“There’s a risk of retaliatory tariffs and then a tit-for-tat, and then we end up with significant barriers to trade and we all lose out,” said David Bailey, professor of business economics at the University of Birmingham. “That’s the fundamental problem here, essentially that governments will start to retaliate against each other.”

Trump has already placed a 20% tax on all imports from China for its role in the production of fentanyl. He similarly placed 25% tariffs on Mexico and Canada, in part to pressure them to help reduce illegal immigration to the U.S. And he has imposed 25% tariffs on all steel and aluminum imports — and said he plans tariffs on computer chips, pharmaceutical drugs, lumber and copper.

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President Donald Trump waves after speaking at a reception celebrating Women's History Month in the East Room of the White House, Wednesday, March 26, 2025, in Washington. (AP Photo/Mark Schiefelbein)

Before the new auto tariffs were announced, the EU had been planning to re-impose suspended tariffs in mid-April on a range of U.S. goods, including jeans, bourbon and motorcycles, as part of a previous dispute over trade in steel and aluminum.

“We have our plans ready," said EU foreign affairs representative Kaja Kallas. But she said there is still uncertainty about which tariffs Trump will follow through on, and which can be resolved through negotiations.

Japanese Prime Minister Shigeru Ishiba on Thursday reiterated a request that his country's automakers be exempted from Trump's tariffs. When asked about possible responses, he said “all options” are on the table, without giving specifics.

The union that represents auto workers in Canada lashed out at Trump’s decision, and called on their prime minister, Mark Carney, to retaliate if necessary. Carney said he and Trump would be speaking in coming days.

“We have never seen an attack like this but we are ready,” said Lana Payne, the National President of Unifor. She said Carney should tell Trump that if U.S. automakers are going to sell cars and trucks in Canada they are going to have to build in Canada.

Autos are Canada’s second largest export, and on Wednesday — before Trump made his announcement — Carney unveiled a $2 billion Canadian ($1.4 billion) “strategic response fund” that will protect Canadian auto jobs affected by the tariffs.

For now, international auto companies are reluctant to make expensive operational changes, such as adjusting supply chains or relocating more production to the U.S., since it is still possible the tariffs will be withdrawn by Trump if they cause too much economic pain for Americans, according to analysts at the Sanford C. Bernstein research firm.

“Despite claims that the tariffs would last for Trump’s full term, we think it is unlikely that the new tariff regime will last, given the wide-spread damage they will do across industries and the inflationary impact on the US economy,” they wrote. They pointed out that the last tariff escalation between the U.S. and China impacting autos only lasted from July to December 2018, during Trump's first term in office.

The 25% tariffs — if kept in place over the long-term — could add as much as $12,000 per imported vehicle purchased in the U.S., Bernstein analysts estimate. Of course, carmakers will ultimately determine how much of the Trump tariffs to pass along to consumers, as opposed to taking the hit in their profit margins.

The blow will not fall evenly. The most exposed among European automakers are German and Italian carmakers. Japan and South Korea are also major exporters, while Canada and Mexico are deeply integrated into U.S. carmakers' supply chains.

Europe’s carmakers already face a shrunken domestic market and new competition from cheaper Chinese electric vehicles. Any trouble in the auto industry would weigh on Europe's economy, which did not grow at all in the last quarter of 2024.

“This would deliver a substantial blow to a sector that not only sustains millions of jobs but also contributes to a large proportion of the bloc’s GDP,” wrote analyst Clarissa Hahn at Oxford Economics.

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Madhani contributed from Washington and Cook from Brussels. AP reporters Geir Moulson in Berlin, Karel Janicek in Prague, Alexander Vershinin in Ashgabat, Turkmenistan and Yuri Kageyama in Tokyo also contributed.

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