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The
French Competition Authority said it found that the objective of
Apple’s App Tracking Transparency (ATT) framework asking for
users’ permission before tracking them was not in itself open to
criticism. But it ruled that the “way in which it was
implemented was neither necessary nor proportionate to Apple’s
stated objective of protecting personal data.”
The framework requires iPhone or iPad users to consent to data
collection by third-party applications in systems operated by
Apple, in order to better protect privacy, and displaying a
window in a partially standardized format.
Apple said in a statement that the ATT give users more privacy
control “through a required, clear, and easy-to-understand
prompt about one thing: tracking.”
“That prompt is consistent for all developers, including Apple,
and we have received strong support for this feature from
consumers, privacy advocates, and data protection authorities
around the world,” the company said. "While we are disappointed
with today’s decision, the French Competition Authority (FCA)
has not required any specific changes to ATT.”
The French watchdog deplored that the system led to a
proliferation of consent windows, making it excessively
difficult for users of third-party applications to navigate the
iOS environment. It also questioned the system's neutrality,
saying it penalized the smallest publishers which depend to a
large extent on the collection of third-party data to finance
their activity.
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