Sesame Workshop receives Elevate Prize Catalyst Award as it charts a new
path for 'Sesame Street'
[May 15, 2025]
By GLENN GAMBOA
MIAMI BEACH, Fla. (AP) — Elmo, Abby Cadabby and the rest of the “Sesame
Street” gang will get some high-profile help as they travel down a new
road.
The Sesame Workshop – founded in 1969 and currently working on its 56th
season, but its first that will not be distributed by PBS or HBO –
received the Elevate Prize Catalyst Award Wednesday, which will provide
the nonprofit a $250,000 grant as well as support in promoting its work
from the Elevate Prize Foundation. Previous winners of the award include
Nobel laureate Malala Yousafzai, actor Michael J. Fox, and NBA great
Dwyane Wade.
“They haven’t just entertained generations – they’ve educated, advocated
and inspired real change,” Elevate Prize Foundation CEO Carolina Garcia
Jayaram, said as she presented the award to The Sesame Workshop at the
foundation’s Make Good Famous Summit in Miami Beach, Florida. “And their
work hasn’t just been confined to the screen. Through their nonprofit,
they’ve expanded their mission globally. They’ve created real world
programs that bring education, health and hope to millions of children
in over 150 countries.”
Sal Perez, the show’s executive producer and a Sesame Workshop vice
president, said the organization planned to use the award to let more
people know that its nonprofit work extends beyond the TV show.
“We do a lot of work around the world with direct services, trying to
provide content for families that talks about some of those harder to
talk about subjects, whether it’s trauma, whether it’s homelessness and
things of that nature. So this is an opportunity to highlight that kind
of work.”

Perez told The Associated Press in an interview before the ceremony that
there would be news about Sesame Workshop’s future released “in the
coming days.” Last year, Warner Bros. Discovery decided not to renew its
deal for new episodes that air on HBO and Max, though episodes will
remain on the streaming service until 2027.
“’Sesame Street’ is not going to go away,” Perez said. “It will never go
away. It’s obviously been a beloved show for so long.”
However, there are changes coming to the new season, which currently has
no distribution deal. Perez said the segments on the new season will be
longer and “really focused on character,” while also focusing on its
audience's emotional well-being and development.
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Sal Perez, executive producer and VP of Sesame Street at Sesame
Workshop, talks to Bert and Ernie after winning the Elevate Prize
Foundation's Catalyst Award, Wednesday, May 14, 2025, in Miami
Beach, Fla. (AP Photo/Michael Laughlin)
 “The more kids want to hang out with
our characters on ‘Sesame Street,’ the more they’re going to take in
those lessons,” said Perez, adding that there would also be updates
to the show's look and feel. The new season will also feature more
exploration of the “Sesame Street” neighborhood and a look inside
the legendary two-story brownstone at 123 Sesame Street.
Though Sesame Workshop does not currently receive any government
funding, Perez urged viewers to support public media, especially
following President Donald Trump's recent executive order to cut
funding to PBS and NPR.
“We believe in the power that public funding has for children’s
media," he said. "I think people should support their local PBS
affiliates and support children’s media because it is an entry point
for children to really start to see the world outside of their
homes.”
Jayaram said she felt the time was right to for the Elevate Prize
Foundation to stand with The Sesame Workshop and its work.
“This is a foundation that’s about social impact," she said. "So the
symbolism of us joining forces with a children’s program is to say
that even though our leaders are grown adults, it’s the child in all
of us that we need to revive and remember our essential values as
humans.”
Famed roommates Bert and Ernie were on hand to receive the award
alongside Perez with their trademark banter. “We are so proud to
make the Catalyst,” joked Ernie. “One day we'd also like to make the
Dog-alist.”
In a video acceptance, Abby and Elmo took their own swing at
explaining the award.
“It’s like a spark that makes good change happen – kinda like
magic,” explained Abby.
“Elmo really likes being a catalyst,” said Elmo.
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