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Sales of Tesla vehicles in 32 European countries tumbled 49% to
7,261 in April from 14,228 in the same month the previous year,
according to the figures released by the European Automobile
Manufacturers' Association, or ACEA.
At the same time, sales of battery-electric vehicles by all
manufacturers rose about 28%. Meanwhile, sales of gasoline and
diesel powered cars slumped.
The figures, which cover the European Union's 27 member
countries and five other nations outside the bloc, back up early
data from Sweden, the Netherlands and Denmark released earlier
this month that had pointed to a sales collapse.
Tesla has been reeling from protests and boycotts over Musk
wading into politics, but it also faces other factors including
an aging model lineup and intensifying competition from rival
electric vehicle brands, particularly from China.
In one sign that Tesla appears to be losing ground to cut-price
Chinese brands, sales at China's SAIC zoomed up 54% in April,
according to the ACEA figures. SAIC owns a slew of auto brands
including U.K.-based MG, known for its low-cost EV models.
Tesla is also suffering because it had to shut down factories
for several weeks this year while upgrading its best selling
Model Y sport utility vehicle, pinching supply.
For the first four months of the year, Tesla's European sales
fell roughly 39% to 61,320 while the continent's auto market as
a while showed little change during the same period, according
to the data.
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