|
That doesn’t include the 2011-12 season, which opened on
Christmas Day — traditionally one of the biggest viewership days
on the NBA calendar. Still, it's a very positive sign for the
league through the season’s first four weeks and with this being
the first of an 11-year, $76 billion deal with its broadcast
partners.
NBA content has commanded more than 30 billion views across
social media platforms operated by the league and third parties,
which is a record for this point in a season. Sales of
merchandise on NBAStore.com is up more than 20%, the league
added, with those numbers driven in part by who the league calls
“next generation stars” — like Shai Gilgeous-Alexander, Anthony
Edwards, Victor Wembanyama, Tyrese Maxey, Cooper Flagg, Jalen
Brunson and Luka Doncic.
NBA League Pass has seen subscriptions go up 10%, with time
spent viewing games on the platform up 8%, the league said.
And it's not just screens seeing good numbers.
In-arena attendance so far is on pace with last season, which
was the second-best for attendance in league history with about
97% capacity leaguewide to this point. There are 10 teams that
entered Thursday having sold out every home game so far this
season — the Boston Celtics, Cleveland Cavaliers, Golden State
Warriors, Houston Rockets, Miami Heat, New York Knicks, Oklahoma
City Thunder, Phoenix Suns, San Antonio Spurs and Utah Jazz.
Other teams, like Atlanta and Charlotte, are up nearly 10% over
last year's attendance numbers.
All contents © copyright 2025 Associated Press. All rights
reserved |
|
